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Press Releases
PVT for 大象传媒 On-Demand Services (大象传媒 iPlayer): additional information and extended timetable
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大象传媒 Governors have announced today their decision to restart the period for
representations on the 大象传媒's application for approval of new on-demand
services, including 大象传媒 iPlayer, and published supplementary information about
the proposition.
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大象传媒 Chairman Michael Grade said: "As Chairman designate of the 大象传媒 Trust I am
committed to a fair and transparent process that will enjoy the full confidence
of all stakeholders.
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"We are on a steep learning curve and are happy to extend
the deadline, and to publish additional information from 大象传媒 management about
their proposal, to meet the requirements of those who wish to participate in
the process."
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The new closing date for public representations is Tuesday 7 November 2006.
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Given the consequential impact on the overall PVT timetable, Governors have
also extended the deadline for completion of the overall PVT to no later than
28 March 2007.
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Governors have also published an indicative timetable for the remainder of the
PVT, including the period for public consultation during February.
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The
supplementary information about 大象传媒 management's proposition for 大象传媒 iPlayer
and revised timetable can be found at
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Ofcom is conducting the Market Impact Assessment element of the PVT.
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On
application from the 大象传媒 Governance Unit the Joint Steering Group has decided
to extend its timetable for completion of the MIA to no later than 19 January
2007.
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The Governors have also published for information today their internal, interim
set of rules for conducting the PVT process.
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These rules will be subject to
formal adoption by the Trust in due course and could be amended by them, or in
light of any lessons learned from the current process.
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These can also be
accessed on the website.
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Notes to Editors
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1. Details of the PVA and PVT are published on the Governors' website at
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2. Details of the MIA and its Terms of Reference are available at
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3. The 大象传媒's on-demand propositions (including 大象传媒 iPlayer) are services to
unify the 大象传媒's provision of audio and video content on-demand and to make it
available to UK audiences over the internet and cable.
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The application proposes a service that would consist of:
 Seven day TV catch-up over the internet
Simulcast TV over the internet
Non-time limited audio downloads over the internet
Seven day TV catch-up over cable.
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4. The Public Value Test (PVT) is one of the key tools underpinning the
radical change in the 大象传媒's system of governance, which takes effect with the
new Charter and Agreement on 1 January 2007.
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In future, the test must be applied by the 大象传媒 Trust to provide a consistent
and evidence-based framework to inform their decisions about significant
service-related investment proposals from 大象传媒 management.
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All major service-related investment proposals will be subject to a PVT to
assess the net public value created once measured against market impact.
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The Governors have previously made clear their commitment to subject any
proposal from 大象传媒 management to a PVT if that proposal would qualify under the
terms of the new Charter.
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大象传媒 Governance Unit
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