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Press Releases
Ashes boost Test Match Special's average
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Interest in England's Ashes defence made Test Match Special the most visited 大象传媒 weblog in December 2006.
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The 大象传媒's latest monthly statistics show the blog generated 3.6 million page impressions and now averages 113 comments per post, despite the steady stream of gloomy news from down under.
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The TMS podcast also performed strongly, with more than 175,000 downloads over the month.
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The Ashes contributed to a leap in online listening to 大象传媒 Five Live Sports Extra.
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The digital-only station welcomed more than 200,000 unique user agents to its website in December who between them listened to 475,000 hours of live sports coverage - more than double November's tally.
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Also in December, 大象传媒 6 Music's Selector 2006 - featuring guest programmers Courtney Love, Oasis and Moby - helped the digital station attract its largest online audience for over two years: 385,000 unique user agents visited the 6 Music website during the month and over half of them checked out the Selector minisite.
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The Digital Radio website also experienced a seasonal bump in traffic thanks to a marketing campaign and an influx of shoppers researching Christmas purchases.
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Some 69,000 postcodes were checked using the site's DAB coverage checker during December.
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Notes to Editors
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Figures for online listening in December 2006 are available in PDF format on the right hand side of this page.
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