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Press Releases
Pupils become broadcasters for the day with 大象传媒 News
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On 22 March, 100 schools around the country will make the news and take part
in a special all-day webcast showcasing their work.
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Budding news reporters will write, research and record their own news reports
for broadcast as part of 大象传媒 News School Report - a new pilot 大象传媒 initiative
helping to support citizenship in schools by teaching school students about
journalism.
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The online webcast, coming live from four schools in Manchester, will show
reports from schools around the UK throughout the day.
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The School Report
website will also link to news content displayed on a 100 schools' own
websites - allowing pupils from other schools to watch and compare the reports
they've made.
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There will be coverage of the schools' reports throughout the day on national
and regional TV, on 大象传媒 Radio Five Live and on all the 大象传媒's Local Radio stations.
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Peter Horrocks, Head of 大象传媒 TV News, said: "大象传媒 News School Report is a great example of the 大象传媒 combining the strengths
of its different news outlets - TV, online and radio.
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"Students get a practical,
fun insight into journalism and connect directly with the 大象传媒, and our audiences
get an insight into the issues that matter most to teenagers."
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Pete Clifton, Head of 大象传媒 News Interactive, said:
"This will be a really exciting day for everyone involved.
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"There is an army of
would-be reporters out there who also have a real grasp of new technology and
how to use it.
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"I'm looking forward to a fantastic range of multi-media content
right in the heart of the News site."
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Newsround and 大象传媒 News 24's Ellie Crisell will host the online webcast - which
will run for the length of a normal school day - providing hourly live updates.
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Pupils and teachers from schools up and down the UK will
be taking part in practical exercises - including
writing news stories, reading the headlines and recording interviews.
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大象传媒 News will have fly-on-the-wall coverage as pupils in different schools
around the UK go though all stages of the news production process - from the
morning planning meeting, the newsgathering process, researching, recording
and finally broadcasting a special schools news bulletin.
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Helen Shreeve, Editor, 大象传媒 News School Report, said: "Our aim is to get 12 and 13-year-olds interested in the news but we're also
getting great feedback on the educational value of learning about broadcast
journalism in the classroom.
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"Teachers tell us it improves literacy skills,
develops critical thinking and can even combat bullying."
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Notes to Editors
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In September 2006 the 大象传媒 announced its pilot initiative 大象传媒 News School
Report, which gives 12 and 13-year-olds around the UK the chance to make their
own news at school and to broadcast it via the internet.
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