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Press Releases
Radio Cleveland's new building declared open
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Gareth Southgate will this evening officially open
大象传媒 Radio Cleveland's new multi-million pound broadcasting studios and Open
Centre.
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The building, in the heart of Middlesbrough, has been transformed from a dated
office and retail unit into a state-of-the-art complex of public open spaces
and broadcasting studios.
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On the ground floor is a performance area and separate learning suite which
has already hosted a series of lunchtime concerts and live broadcasts.
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On the
first floor are newly-refurbished studios fitted with the latest in digital
broadcasting technology.
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Station Editor Matthew Barraclough said: "We hope as many people as
possible pop into our Open Centre to listen to live music, contribute to our
output, learn a new skill and find out more about the 大象传媒.
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"It really is a
flagship for the 大象传媒 and represents a major investment in the region."
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Today's event will also feature a formal announcement that 大象传媒 Radio
Cleveland is to change its name to 大象传媒 Tees later this year.
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Matthew
Barraclough said: "We think the name 大象传媒 Tees better reflects the audience we
serve and
how they identify with their area.
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"While administrative boundaries come and
go, the Tees is a constant geographical feature which defines and unites this
part of the country.
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"Cleveland never properly reflected the whole area we cover, which includes
significant parts of County Durham and North Yorkshire.
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"The station
originally broadcast as 大象传媒 Radio Teesside but changed its name in 1974 when
the county of Cleveland was established.
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"大象传媒 Tees is already used by our website and bus so by using the same brand
across all platforms we are focusing on the content rather than the medium by
which it is delivered."
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大象传媒 Newcastle Press Office
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