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Press Releases
大象传媒 announces new supplier for Media Planning and Buying
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The 大象传媒 has appointed Media Planning Group as its new media agency it was
announced today, completing a formal review begun in October 2006.
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Media
Planning Group (MPG) will work with the 大象传媒's Marketing department to plan and buy
media space for specific marketing campaigns, and to provide market insight
and analysis.
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Tim Davie, 大象传媒 Director of Marketing, Communications and Audiences, says: "I am
delighted to welcome Media Planning Group to the 大象传媒 - they have a proven
track record of delivering innovative and inspiring media solutions.
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"I was
particularly impressed with their management skills and the breadth of the
team's expertise, as well as their strong digital capabilities.
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"They will
make excellent partners and I very much look forward to working with them."
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Commencing on 1 May 2007, Media Planning Group will work across the 大象传媒's
public service portfolio which includes 大象传媒 One, 大象传媒 Two, its digital
channels, radio networks and other new media services.
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The process is part of
a formal review of the 大象传媒's media planning and buying account, a statutory
review which is required to satisfy the 大象传媒's obligations under the EU Public
Procurement Regulations.
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大象传媒 Press Office
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