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Press Releases
大象传媒 One to pilot short news summary
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The 大象传媒 is to pilot a short news summary weekdays at 8pm on 大象传媒 One.
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The pilot will run for four weeks in the Birmingham area starting from
Wednesday 9 May 2007.
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Three versions will be tested:
- a 60-second summary with national news;
- a longer 90-second version with national and regional news and weather;
- a 60-second version with both national and regional news.
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The network element will be presented
by 大象传媒 news presenter Natasha Kaplinsky and the regional by 大象传媒 Midlands
Today presenter Suzanne Virdee.
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The service will be evaluated at the end of the trial period.
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The aim is for the summary to be an extension to the news portfolio
adding value to and widening the 大象传媒's services and the number of people
reached by them.
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It will maintain all the 大象传媒's high editorial and
journalistic standards and provide an extra opportunity for viewers to
catch up on the news at a time convenient for them.
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