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24 September 2014
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大象传媒 Chinese stages joint Beijing Olympics Countdown debate


There is one year to go before the start of the 2008 Beijing Olympics and 大象传媒 Chinese has teamed up with Beijing Sports Radio to host a joint debate on the opportunities and issues surrounding the globe's biggest sporting event.

Beijing Olympics Countdown on Wednesday 8 August 2007 will webcast live on bbcchina.com.cn and bjradio.com.cn.

It will also broadcast on 大象传媒 Chinese radio and Beijing Sports Radio.

Up to 20 Beijing residents will join 大象传媒 producer Jiyang Qiao and Beijing Sports Radio presenter Ms Hong Wei in the studio to share their views on how preparations for the Olympics has affected their city and their lives.

Visitors to bbcchina.com.cn and bjradio.com.cn can leave their opinions on the subject or put questions to the panellists.

Raymond Li, 大象传媒 Chinese Business Development Manager, said: "All eyes will be on Beijing in August 2008 which is why we are webcasting this important debate.

"We are very pleased to be co-producing it with Beijing Radio Sports Channel, a great opportunity to get both a local and international perspective on the key issues.

"We are especially pleased to have Beijing citizens joining us in the studio. They can let us know what feel the event will bring to the city and its people, what their expectations are and whether they feel those expectations will be met.

"We also want to hear from listeners across the world and make this a truly global conversation."

Mr Chen Hui, Director of Beijing Sports Radio, said: "We are honoured to be joining forces with 大象传媒 Chinese to prepare and organise this special event discussing important issues leading up to the Beijing Olympics in 2008.

"Our listeners will appreciate and truly benefit from discussing essential matters with an international audience. I also believe it paves the way for further development and cooperation between 大象传媒 Chinese and Beijing Sports Radio."

Notes to Editors

大象传媒 Chinese can be heard in Mandarin on FM in more than 20 cities in China and on SW across Asia Pacific for four hours every day.

Cantonese programming is also re-broadcast in Hong Kong.

The 24/7 site bbcchinese.com offers Chinese-speaking audiences across the world news and information, with in-depth analysis of global events.

Bilingual 大象传媒 Learning English material is also available with audio, quizzes, exercises and downloads for advanced learners of English.

bbcchina.com.cn also provides information on British culture and life, as well as education and life of Chinese students in the UK.

Beijing Sports Radio (FM 102.5, AM 927) broadcasts sports news, sport events live coverage and health-related feature programmes 18 hours a day. It reaches audiences not only in Beijing but also in most areas of North China.

大象传媒 World Service is the 大象传媒's international radio and online broadcaster delivering programmes and services in 33 languages. It uses multiple platforms to reach 183 million listeners globally, including SW, AM, FM, digital satellite and cable channels.

The 大象传媒's international online sites receive over 763 million page impressions, attracting around 38.5 million unique users a month.

大象传媒 World Service Publicity

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Category: World Service
Date: 06.08.2007
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