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Press Releases
大象传媒 shortlists suppliers for Digital Creative Services
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The 大象传媒 has shortlisted six digital agencies to take forward to the next stage of a review of its digital creative services which began in July 2007.
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The six shortlisted agencies are Agency Republic, GT,
20:20 London, Play, Start Creative Ltd and one other unnamed agency.
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The review is statutory and is required to satisfy the 大象传媒's obligations under the EU Public Procurement Regulations.
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Pitch workshops with the six agencies will complete the selection process and the 大象传媒 will announce the successful agency/agencies by November 2007, with the appointment commencing on 1 January 2008.
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The 大象传媒 will appoint a small roster of digital creative agencies to provide top-level strategic advice, communications plans and highly creative digital communications.
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The required activity will include targeted promotions for specific brands, services, programmes or marketing campaigns and the development of appropriate content, across relevant digital channels.
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The agency/agencies will work alongside the 大象传媒's advertising and media roster agencies across the breadth of the public services portfolio including 大象传媒 One, 大象传媒 Two, digital channels, Radio networks and other New Media services.
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Note to Editors
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Please note this roster is separate from the design roster and the 大象传媒 Future Media approved supplier list.
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大象传媒 Press Office
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