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Press Releases
Radio listeners get 大象传媒i on Virgin Media TV
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Listeners to 大象传媒 Radio through Virgin Media TV will be able to view dynamic interactive content from later this month.
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With this content already reaching Freeview audiences, 大象传媒i now visualises radio listening on most major digital TV platforms.
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Listening to radio via digital TV has surpassed all expectations:
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- 40.2 million UK adults (81%) now claim to have digital television.
- Over 20 million of those claim to have listened to the radio via their television.
- 11.2 million of those claim to do so on a weekly basis. (Rajar Q1 2007).
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Mark Friend, Multiplatform and Interactive Controller for 大象传媒 Audio & Music, said: "This is a key part of the 大象传媒's plan to enhance radio across new platforms and connects us with the huge audience listening to radio through their TV."
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Listeners can access this content whilst listening to 大象传媒 Radio by pressing red on their digital remote.
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The content includes: "Now playing" track information, genre-based news, music charts, features, programme listings plus news, sport and weather headlines.
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For example, 大象传媒 Radio 1 listeners can view the latest entertainment news; 大象传媒 Radio 5 Live audiences see live news and sport headlines; and 大象传媒 6 Music fans get "Now playing" track details plus up-to-date 6 Music news and chart info.
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For the very first time, 大象传媒 regional radio will also have an enhanced presence via digital television. Listeners can access local news, the latest event information in their area and regional programme information at the touch of a button.
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All stations also have quick links to the 大象传媒's popular enhanced television services, such as Glastonbury and Wimbledon interactive.
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"This is an important extension for 大象传媒i," added Rahul Chakkara, Controller, 大象传媒 TV Platforms, "and is part of our strategy to enhance the viewing and listening experience of our audiences. We plan to use on-demand and other capabilities of the platform to make the service rich and visual, transforming the users' experience."
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Notes to Editors
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On ex-Telewest regions of Virgin Media:
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- 1Xtra 大象传媒
- 大象传媒 Radio 1
- 大象传媒 Radio 2
- 大象传媒 Radio 3
- 大象传媒 Radio 4
- 大象传媒 Radio 5 Live
- 大象传媒 5 Live Sports Extra
- 大象传媒 6 Music
- 大象传媒 7
- 大象传媒 Asian Network
- 大象传媒 Radio Bristol
- 大象传媒 London 94.9
- 大象传媒 Radio Merseyside
- 大象传媒 Radio Sheffield
- 大象传媒 Radio WM
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On the ex-NTL regions of Virgin Media:
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- 1Xtra 大象传媒
- 大象传媒 Radio 1
- 大象传媒 Radio 2
- 大象传媒 Radio 3
- 大象传媒 Radio 4
- 大象传媒 Radio 5 Live
- 大象传媒 5 Live Sports Extra
- 大象传媒 6 Music
- 大象传媒 7
- 大象传媒 Asian Network
- 大象传媒 Radio Cymru
- 大象传媒 Radio Nan Gaidheal
- 大象传媒 Radio Scotland
- 大象传媒 Radio Ulster
- 大象传媒 Radio Wales
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JA/ST
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