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Press Releases
´óÏó´«Ã½ enters strategic relationship with Adobe to enhance ´óÏó´«Ã½ iPlayer and bbc.co.uk
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The ´óÏó´«Ã½ and Adobe have issued the following joint press release:
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The ´óÏó´«Ã½ and Adobe® Systems Incorporated, today (Tuesday 16 October) announced a strategic relationship around the delivery of web video.
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By adopting the Adobe Flash® Player software, the ´óÏó´«Ã½ will make its free catch-up TV service – ´óÏó´«Ã½ iPlayer – available as a streaming service across Macintosh and Linux®, as well as Microsoft Windows®, by the end of the year.
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The strategic relationship will also allow the ´óÏó´«Ã½ to provide a single consistent user experience for the majority of streamed video and audio content on bbc.co.uk.
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The ´óÏó´«Ã½ iPlayer on-demand streaming service will complement the download service currently available. This non-exclusive relationship is part of the ´óÏó´«Ã½'s strategy to reinvent bbc.co.uk to ensure that all its rich-media content is accessible to the widest audience possible.
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Erik Huggers, ´óÏó´«Ã½ Future Media and Technology Group Controller, said: "I'm delighted to announce this strategic relationship with Adobe. It is important to ensure that ´óÏó´«Ã½ iPlayer is available on as many platforms as possible.
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"It will offer our audiences increased flexibility as to how and when they consume our content, both live and on-demand, on bbc.co.uk. With a complete end-to-end workflow, Adobe's video solutions will revolutionise how we create and deliver content to audiences in the digital age."
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Bruce Chizen, Chief Executive Officer of Adobe, added: "Adobe is driving the next generation of video delivery by accelerating the fusion of TV and the internet.
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"With more control over playback, interactivity and branding, the move to Flash Player compatible video will help the ´óÏó´«Ã½ to engage audiences by delivering a seamless, instant-on web video experience."
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´óÏó´«Ã½ iPlayer will hold its consumer marketing launch this Christmas when it will offer downloading and streaming services, as well as radio.
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The service currently enables viewers to download and view around 400 hours of television programmes from the last seven days and store for up to 30 days.
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All procurement of software, hardware and services will follow the ´óÏó´«Ã½'s usual procurement practice.
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Notes to Editors
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´óÏó´«Ã½ iPlayer is only available to UK audiences and cannot be accessed outside the country.
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CP
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