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Press Releases
大象传媒 Three and 大象传媒 Switch commit to original teen drama
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Finding original drama for a younger audience remains a major ambition as 大象传媒 Drama invites a range of in-house and independent production companies to pitch two new fresh and exciting series for young audiences to be broadcast on 大象传媒 Three and 大象传媒 Switch.
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To transmit during Winter 2009, the two pre-watershed series will have a fully integrated multimedia campaign to run alongside the series.
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Danny Cohen, Controller, 大象传媒 Three, comments: "Building loyalty with young viewers is crucial to 大象传媒 Three. Developing a slate of returnable, authentic and youthful drama can play a vital role in this."
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Andy Parfit, Controller, Radio 1, 1Xtra and 大象传媒 Switch, comments: "大象传媒 Switch is a distinctive offer for UK teenagers across 大象传媒 Radio, TV and on the web. Producing originated British drama for this audience is key for us and I welcome the opportunity to work with Danny on this important collaboration."
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Ben Stephenson, Head of Drama Commissioning, comments: "大象传媒 Three drama and 大象传媒 Switch have the unique opportunity to showcase hot, burgeoning British talent. We are seeking relevant stories that the target audience can engage with and we're very excited about the potential of breaking the mould of young-skewing series."
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The series will follow in the footsteps of other recently-commissioned innovative dramas on the channel, which will include Spooks Liberty, P.A.s, Phoo Action, Being Human, Dis/Connected, West 10 LDN, Things I Haven't Told You and Mrs Inbetweeny.
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The series will be commissioned by Jane Tranter, Controller, 大象传媒 Fiction.
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Notes to Editors
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大象传媒 Switch is the 大象传媒's offering for 12 to 16-year-olds with content delivered through existing broadband, TV and radio services.
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大象传媒 Switch includes a new music TV show Sound and drama Falcon Beach (大象传媒 Two); Switch with Annie Mac and The Surgery with Kelly Osbourne (Radio 1); and Signs Of Life, a ground-breaking, online interactive drama on bbc.co.uk/switch.
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AF
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