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大象传媒 iPlayer growth continues as bbc.co.uk records 29% increase
Number of programmes downloaded or streamed on demand via 大象传媒
iPlayer reaches 17 million, up to 500,000 a day
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大象传媒-branded entertainment channels showing clips on Yahoo! with
Blinkx and MSN to follow soon
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Over 17 million programmes have been streamed or downloaded on demand on 大象传媒 iPlayer in the first seven weeks since its marketing launch, according to the latest figures from the 大象传媒.
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Daily volumes have been increasing strongly during January and February and last week the total number of streams and downloads in a single day broke through the half a million barrier. 听
During January, more than 2.2 million people watched a programme on 大象传媒 iPlayer, with approximately 11 million TV programmes streamed or downloaded on demand.
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This complements the 15.9 million radio downloads during January (rising from 13.4 million in December) and totalling 27 million requests for TV and radio programmes.
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The research reveals that the number of visitors to the whole of bbc.co.uk has increased by over a quarter in the past year.
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There was an average of 20 million UK visitors weekly to bbc.co.uk across January, marking an increase of 29% on the corresponding period in 2007, driven chiefly by 大象传媒 iPlayer (accounting for up to 1.3 million unique visitors weekly), news, sport and weather.
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Programmes which performed particularly well on 大象传媒 iPlayer include Ashes To Ashes, coverage of the Six Nations clash between England and Wales and Life In Cold Blood.
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Ashley Highfield, Director of 大象传媒 Future Media and Technology, says: "While it's still early days, early indications are that 大象传媒 iPlayer is having a significant effect in attracting new users to bbc.co.uk.
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"To build on this initial success, we continue to reach out to audiences wherever they are, and we now have 大象传媒-branded 'channels' on Yahoo! and partnerships with MSN and Blinkx going live soon.
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"These enable you to watch highlights and excerpts of 大象传媒 programmes, as well as clicking on a link to watch the full programme on 大象传媒 iPlayer.
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"In addition, we are introducing new features on the 大象传媒 iPlayer homepage, including improved navigation options and programme recommendations."
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Notes to Editors
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1. 大象传媒 iPlayer new features
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As part of the homepage enhancement, 大象传媒 iPlayer will offer audiences a dynamic user experience with new features such as the ten most popular programmes that are being streamed, as well as 'Recently Added' and 'Last Chance' content items, all of which will be updated dynamically every ten minutes.
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'Recently Added' features new content which has just become available, while 'Last Chance' gives users the ability to view programmes that have six hours left before their rights window expires. 听
2. Partnerships URLs
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The 大象传媒-branded entertainment channel on Yahoo! is at . 听
3. 大象传媒 iPlayer Top 10 (25.12.07-12.02.08)
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1. Doctor Who
2. Louis Theroux Behind Bars
3. Torchwood
4. Ashes To Ashes
5. Torchwood
6. Six Nations Rugby
7. Top Gear
8. Mistresses
9. Mistresses
10. Torchwood
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4. The data in this release is from internal 大象传媒 sources and may be subject to slight changes as processing methodology is improved alongside upgrades to the 大象传媒 iPlayer service. Download data from 大象传媒 Audio and Music downloads only relates to 大象传媒 Podcasts.
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