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Press Releases
Adrian Van Klaveren appointed Controller, 大象传媒 Radio 5 Live and 大象传媒 5 Live Sports Extra
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Adrian Van Klaveren has been appointed Controller of 大象传媒 Radio 5 Live and 大象传媒 5 Live Sports Extra. He will start his new role on 21 April 2008.
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He is currently Deputy Director of News and Controller of News Production where he leads on a range of key editorial projects and deputises for the 大象传媒 Director of News, Helen Boaden.
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Previously Adrian was Head of 大象传媒 Newsgathering and before that he was Head of Local Programmes for 大象传媒 West Midlands based in Birmingham, responsible for the output of 大象传媒 regional television from Birmingham and five local radio stations.
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In his current role Adrian has led the 大象传媒 News strategy on developing new services, including news on demand and the increasing use of user generated content.
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Adrian Van Klaveren says: "Getting the chance to run my favourite radio station is my dream job. Radio 5 Live has a unique tone and character and a very special relationship with its audience. I want to build on that passion for sport and commitment to live news. I'm really excited about leading the station to its new home in Salford."
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Jenny Abramsky, Director of 大象传媒 Audio & Music, says: "I am thrilled that Adrian is to become Controller of 5 Live. Adrian is a passionate listener to and supporter of 5 Live and the right person to take the station forward to its new and exciting future in Salford.
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"He has been a terrific editorial leader in 大象传媒 News, affecting change across the whole division. He understands how important 5 Live is for 大象传媒 Radio and for 大象传媒 News and Sport. Under his leadership I have no doubt 5 Live and 5 Live Sports Extra will go from strength to strength."
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Andy Parfitt, Controller of 大象传媒 Radio 1, 1Xtra 大象传媒, and 大象传媒 Switch, the 大象传媒's new teen content across TV, Radio and digital, will retain the controllership of 大象传媒 Asian Network which he has overseen since December.
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Jenny Abramsky explains: "From audience perspective it makes sense that the Asian Network, which provides so much for young British Asians, sits with our other youth stations, Radio 1 and 1Xtra. Andy Parfitt has done an excellent job in looking after the Asian Network these past few months and I am sure that it will flourish under his controllership."
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Andy Parfitt says: "I am looking forward to working with this very important part of the 大象传媒 Radio portfolio."
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Notes to Editors
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- Adrian Van Klaveren succeeds the former Controller, Bob Shennan, who left in December 2007. Adrian is the fourth Controller of 5 Live, other previous controllers being Jenny Abramsky and Roger Mosey.
- Radio 5 Live has an unrivalled portfolio of sports rights spanning FA Premier League, European and international football, rugby, cricket, tennis, horse racing and golf. In 2008 it will have unparalleled reporting and live commentaries from this year's European Football Championships and the Olympics in Beijing.
- Radio 5 Live with Sports Extra has 6.17 million listeners and has a 4.7% share of listening (Rajar Quarter 4 2007).
- 大象传媒 Asian Network is the national digital radio network offering speech, drama and the latest in new music for British Asians.
- The Asian Network remains based in Birmingham, Leicester and London.
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