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29 October 2014
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Radio Wales celebrates listener surge


´óÏó´«Ã½ Radio Wales is celebrating after new RAJAR (Radio Joint Audience Research Ltd) figures revealed a new surge in listeners to the national station.

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The figures show impressive gains for Radio Wales, which introduced a bold new line-up for its weekday programmes last autumn.

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Radio Wales's weekly reach is now 453,000 (18% of adults in Wales), a rise of more than 50,000 since RAJAR published its last quarterly figures.

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The latest figures show 255,000 people listen to the station every day and people are spending more time listening to programmes.

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On average each Radio Wales listener tunes in for 11 hours per week, compared to 10 hours previously.

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Radio Wales's share of total radio listening in Wales has also increased to 9.6%.

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Popular personality-led programmes including Roy Noble, Jamie Owen and Louise Elliott and Chris Needs as well as agenda-setting news shows such as Good Morning Wales, The Radio Wales Phone-In With Richard Evans and Good Evening Wales have all gained listeners over recent months.

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The RAJAR figures also show that the station now has more younger listeners than in 2007 and that Radio Wales is still the most popular home-grown service in Wales – only UK-wide stations ´óÏó´«Ã½ Radio 2 and ´óÏó´«Ã½ Radio 1 attract more listeners.

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Sali Collins, Editor of Radio Wales, said: "We're extremely pleased that new audiences in Wales are enjoying the new schedule on Radio Wales.

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"We had expected an impact on the pattern of listening while listeners adjusted to the new schedule. However, this is proof that the new line-up is working with our existing and fresh audiences alike and we are confident that many more new listeners will enjoy listening to the station in the future."

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The figures also reveal that ´óÏó´«Ã½ Radio Cymru is holding its ground with Welsh-language listeners, with 96,000 people tuning in each day.

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Radio Cymru fans are also spending more time listening each week – they tune in for almost 14 hours each week, the highest level for more than a year.

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Among Welsh speakers, the station's share of radio listening in Wales has grown from 15% last quarter to 17% currently.

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In particular, morning and lunchtime programmes have grown bigger audiences for Radio Cymru, and there has been a new influx of listeners to the station's popular Saturday afternoon sports programme Camp Lawn presented by Dylan Ebenezer and Eleri Sion.

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Category: Wales
Date: 01.05.2008
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