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Press Releases
大象传媒 Vision celebrates 100% subtitling
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大象传媒 Vision has confirmed that it has reached its target of subtitling 100% of programmes on its main channels - 大象传媒 One, 大象传媒 Two, 大象传媒 Three, 大象传媒 Four, CBeebies, C大象传媒 and 大象传媒 News.
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Deaf and hard-of-hearing people will now be able to fully enjoy the complete range of 大象传媒 television programmes on these networks.
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Jana Bennett, Director, 大象传媒 Vision said: "Reaching this ambitious target is a fantastic achievement for 大象传媒 Vision and our technical teams. It's great to know that viewers who are deaf or hard-of-hearing will be able to enjoy the full breadth of our programmes across all of the 大象传媒's television channels."
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大象传媒 technologists have played a key role in developing the technical standards for subtitling over many years.
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In 1979, a documentary about deaf children called Quietly In Switzerland became the first 大象传媒 programme to carry subtitles using the brand new Ceefax technology.
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Within a few years, landmark programmes such as The Living Planet were being made accessible to wider audences using this important new service.
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Blue Peter was the first live programme to carry subtitles in 1986 and subtitling of news programmes followed in 1990.
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The 大象传媒's ambitious commitment to subtitle 100% of its programmes was made in 1999 and has required the development of new speech recognition technology.
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The service now amounts to more than 50,000 hours of subtitled content each year and this includes all the 大象传媒's National and Regional programming on 大象传媒 One and Two.
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Delivering access services on demand via the 大象传媒 iPlayer is the 大象传媒's next priority.
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Jackie Ballard, Chief Executive of RNID, said: "We congratulate the 大象传媒 for rising to the challenge and reaching 100% subtitling on its main channels."
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Susan Daniels, Chief Executive of NDCS, said: "We congratulate the 大象传媒 for achieving 100% subtitled output on its main channels. For the UK's 35,000 deaf children and young people, television is a vital window on the world and an important part of their enjoyment, social development and education."
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The 大象传媒 is marking reaching this important target by sponsoring a Parliamentary event hosted by the RNID and NDCS.
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