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24 September 2014
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Headroom artwork

Get some Headroom and unwind your mind



About Headroom


Headroom is a cross-platform campaign from 大象传媒 Learning to encourage people to look after their mental health and wellbeing.

Headroom's main aim is to raise awareness of simple steps that people can take to help look after their own mental health and improve their lives.

Be it exam stress, relationship headaches, insomnia, anxiety or depression, Headroom will provide on-going support and information, as well as offering individuals the chance to share their experiences in a safe environment.

Campaign Executive Nina Bell explains: "Statistically we know that one in four people is likely to suffer some kind of mental health problem during their lives, yet 40% of people who suffer from mild depression don't seek help from any other source and there is still a huge stigma about mental health problems. We want to start breaking that down in simple, practical ways.

"Headroom aims to help people find a way through the maze of issues and problems thrown at them in everyday life, not by prescribing specific courses of action, but by helping to unravel some of the complexities involved and assisting them to find their own way to better mental health and wellbeing. This is about empowering people to take more control of their own lives."

As well as its extensive online offering, the Headroom team are taking their practical advice on a tour of some of the nation's summer festivals in the Headroom Tent and undertaking grassroots projects with local organisations such a libraries.

There will also be a range of on-air programming across 大象传媒 TV and radio, creating bespoke programmes or integrated contributions to ongoing series, both factual and drama.

Headroom aims to cater for a wide audience from the age of 16 upwards.


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