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Press Releases
大象传媒 launches a new department to oversee interactive events
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The 大象传媒 today launches a new technical department to oversee all of the 大象传媒's interactive events involving telephony to ensure that audiences receive the best service possible when taking part in 大象传媒 programmes.
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The creation of the Interactive Technical Advice and Contracts Unit (ITACU) is part of the 大象传媒's comprehensive plan to address important issues which arose from serious editorial breaches on the 大象传媒 last year, many involving interactive votes, competitions and the use of Premium Rate Telephony.
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The ITACU team, who have extensive experience of working with broadcasters and in the telecomms industry, will support the work of the 大象传媒's TV and Radio production teams, enabling the reintroduction of participation services whilst being compliant with industry regulations.
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The unit will oversee the technical and contractual arrangements for telephony for programmes across the 大象传媒; ITACU has already been helping programme teams on shows such as Strictly Come Dancing, Eurovision, Last Choir Standing, Maestro and Children In Need.
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It will be mandatory for all programme makers to use ITACU, and the unit will oversee all the telephony elements of TV and radio programmes which run competitions, votes, awards and donations.
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It will also deal with contestant application lines.
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The unit will sit within the Future Media & Technology department but will serve all parts of the 大象传媒.
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It will be the only part of the 大象传媒 permitted to engage with a third party telephony service provider, and will manage the relationship on behalf of the production teams.
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David Jordan, Director of Editorial Policy and Standards, who has helped set the unit up, said: "This new unit should be a huge help to 大象传媒 production teams who want to exploit the creative possibilities of interactivity in their output.
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"Programme makers must use the ITACU to arrange and contract telephony, it is mandatory to do so from today, but it will take a lot of the strain out of the process and ensure it is being done properly." 听
Notes to Editors
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Last year the 大象传媒 published its Code of Conduct for competitions and voting on the Corporation's television, radio and online services.
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The code states, for example, that 大象传媒 competitions and votes will not be run on the 大象传媒 to make a profit, and that the only time 大象传媒 competitions or votes will be aimed at raising funds will be for a 大象传媒 charitable initiative.
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A mandatory editorial training programme, Safeguarding Trust, was also rolled out by the 大象传媒 management as part of the comprehensive plan called for by the 大象传媒 Trust following the editorial breaches last year.
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The training course is ongoing and has been attended so far by more than 20,000 members of staff.
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大象传媒 Press Office
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