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Press Releases
大象传媒 promotes role of national and regional broadcasting in leadership restructuring
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The 大象传媒 has announced a restructuring of the leadership of national and regional broadcasting and the creation of two significant new strategic forums within the Corporation.
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The move is part of its continuing drive, which most recently has included an increased commitment to production outside of London, to help ensure it fully represents the nations, regions and communities across the UK.
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A similar initiative in its global operations is also announced.
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The Controllers of 大象传媒 Scotland, Wales and Northern Ireland are to be promoted to 大象传媒 Directors and will in future join the 大象传媒 Direction Group.
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A new UK Forum, chaired by the Director-General, will provide a dedicated arena for issues relating to the 大象传媒's presence outside London.
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Similarly, a new International Forum, also chaired by the Director-General, will deal with matters relating to the 大象传媒's global services, international business development and operational issues overseas, and will allow unprecedented co-ordination of the 大象传媒's international activities.
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大象传媒 English Regions, which runs the 大象传媒's local radio, regional television and online services across England, will be aligned with the 大象传媒 News division for the first time from April 2009, in a move to maximise co-operation in the 大象传媒's news operations.
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Announcing the changes, Mark Thompson, 大象传媒 Director-General, said: "The UK has changed significantly in the last 10 years, not just politically and socially, but also in the requirements of our audiences.
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"These changes will add weight to the out of London representation on the 大象传媒's senior strategy and decision-making body.
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"I am delighted to welcome Ken MacQuarrie, Menna Richards and Peter Johnston to the 大象传媒 Direction group.
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"Our decision to create an International Forum is an indication of the growing significance of the 大象传媒's operations outside the UK.
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"Under Pat Loughrey's leadership, the nations and regions of the UK have come on a long and highly successful journey to become the creative powerhouses they are today.
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"From Doctor Who to Still Game, God On Trial to the brilliant coverage of last year's floods, much of the best the 大象传媒 produces now comes from across the UK.
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"Pat Loughrey has played a critical part in laying the foundations for these editorial successes and creating a compelling vision of the future."
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The changes are:
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 The Controllers of Scotland (Ken MacQuarrie), Wales (Menna Richards) and Northern Ireland (Peter Johnston) will be promoted to Directors and will in future join the 大象传媒 Direction Group, the operational decision-making group which meets weekly to take operational decisions and follow the strategy set by the 大象传媒 Executive Board. They will from April 2009 report to Mark Byford, Deputy Director-General.
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A new UK Forum, chaired by the Director-General, will give new prominence to the 大象传媒's creative strategy and policies across the UK, dealing with topics ranging from audience strategy, creative approach and management resources. The Forum, which will meet bi-monthly, will be the strategic forum for nations and regions matters.
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大象传媒 English Regions will be aligned with the 大象传媒 News division. This recognises the very significant news gathering and reporting operation in radio and television across English Regions and will provide more career development opportunities for staff in both areas.
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The change will enable the 大象传媒 to better reflect the rest of the UK as a whole in its journalism. 大象传媒 English Regions will be expected to continue to deliver the same high quality non-news output. The Controller of English Regions will also attend the board of the 大象传媒's Audio & Music division. 听
Pat Loughrey, the Director of 大象传媒 Nations & Regions will establish and develop the UK Forum and will continue to steward the proposals to add local video to the 大象传媒 Local websites, currently the subject of a public value test by the 大象传媒 Trust.
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He will continue to lead 大象传媒 Nations & Regions division through the transition period to April 2009, and has decided to leave the 大象传媒 in the late summer of 2009. 听
A new International Forum, chaired by the Director-General, will focus on the 大象传媒's international presence, strategies, policies and brand management. The Forum's membership will include the Deputy Director-General, the CEO of 大象传媒 Worldwide and Director of Global News and the Director of Marketing, Communications and Audiences. This new strategic forum will meet quarterly, beginning later this year.
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A proposal to create the post of Director, 大象传媒 North, who will direct and manage the 大象传媒's planned development in Salford, was announced last month. Recruitment to this post is now underway.
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Notes to Editors
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1. 大象传媒 Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (大象传媒). The company exists to maximise the value of the 大象传媒's assets for the benefit of the licence payer and invest in public service programming in return for rights.
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The company has seven core businesses: Channels, Content & Production, Digital Media, Global Brands, Sales & Distribution, Magazines and Home Entertainment.
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In 2007/08, 大象传媒 Worldwide generated profits of 拢117.7million on sales of 拢916.3million.
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2. 大象传媒 Global News includes 大象传媒 World Service, 大象传媒 World News, and the 大象传媒's international facing online news services, and provides a focal point for viewers and listeners around the world. Together, these services attract a combined global weekly audience of over 233 million.
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In addition, the division covers 大象传媒 Monitoring and the 大象传媒 World Service Trust.
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大象传媒 Global News' aim, under the leadership of its Director Richard Sambrook, is to be the world's best known, most creative and most respected voice in international news.
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大象传媒 Press Office
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