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Press Releases
大象传媒 signs agreement to enable "over the air" download from 大象传媒 iPlayer to mobile devices
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The 大象传媒 has signed a set of agreements to allow users to download television programmes from 大象传媒 iPlayer direct to their mobile handsets, via a wireless internet connection or "over the air".
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The agreements were signed with technology and licensing companies CMLA, CoreMedia and Intertrust.
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As a result the 大象传媒 is now allowed to use OMA DRM 2.0, a digital rights management protection system developed by the Open Mobile Alliance and offer audiences the ability to download television programmes from 大象传媒 iPlayer directly to their mobile device.
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The system, which debuted on the Nokia N96, will be compatibility tested with other mobile devices with the intention to roll out on more devices in the future.
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Matthew Postgate, Controller of Mobile, 大象传媒, said: "Mobile is an extremely important part of our strategy to allow audiences to access 大象传媒 content on multiple platforms at their convenience.
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"Our agreements with CMLA, CoreMedia and Intertrust have allowed digital rights protection on full television programmes for mobile for the first time.
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"Each of these companies plays a valuable part in helping the 大象传媒 evolve its services for audiences and push the boundaries of the broadcasting industry.
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"We are really pleased to be developing these types of partnerships with the wider industry."
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Gary Mittelstaedt, CMLA's Policy Chairman, said: "CMLA is pleased to be joining the highly respected 大象传媒 in supporting their launch of this important new service.
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"The 大象传媒's selection of the open industry standard OMA DRM for content protection and IP Datacast over DVB-H for broadcast service protection, coupled with the trust authority CMLA, is an important industry milestone that continues the momentum of these key industry specifications."
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Willms Buhse, of CoreMedia, said: "CoreMedia is proud to be part of 大象传媒's new mobile video service by supplying flexible technology for multi channel delivery, embracing the standards of OMA DRM 2.0.
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"With the iPlayer, 大象传媒 offers its high quality content to a wide audience. Moving images are king and we are delighted to support the new service with providing best practice content management."
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Talal Shamoon, Intertrust's Chief Executive Officer, said: "The 大象传媒 is one of the world's most trusted leading drivers of online video services.
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"We are delighted that the 大象传媒 has chosen an open standard such as OMA to provide DRM for its mobile services and welcome them to a growing family of Intertrust licensees in this area."
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This development complements the 大象传媒's alternative download route to portable devices which allows users to transfer programmes via their PCs.
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大象传媒 iPlayer television programmes are available for "over the air" download on the Nokia N96 and in the future other compatible mobile devices for seven days after broadcast.
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The service is now available on the Nokia N96. For more information please go to
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