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Press Releases
Indu Shekhar Sinha takes over as 大象传媒 World Service's India Business Development Manager
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大象传媒 World Service has appointed Indu Shekhar Sinha to take up the role of India Business Development Manager for one year.
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From November 2008, Indu Shekhar will manage 大象传媒 World Service's multimedia distribution and business development activities in India.
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Indu Shekhar replaces Vineeta Dwivedi while she is going to work for the DRM (Digital Radio Mondiale) Consortium as Project Director for one year.
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Indu Shekhar, who is currently 大象传媒 Hindi's Desk Editor in London, has over 13 years' experience of working with Indian and international media organisations.
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Prior to joining the 大象传媒 in 2001, he worked as a business journalist for Times Television and as prime-time news presenter at Zee News.
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In addition to serving various editorial roles at the 大象传媒, he has also worked with 大象传媒 Strategy which supports the 大象传媒's public service activities.
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As part of the team, he contributed to paving the way forward for the 大象传媒 in South Asia.
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As India Business Development Manager, Indu Shekhar will be responsible for developing the distribution of 大象传媒 World Service output in India across a range of platforms including FM,听broadband, DTH channel distribution system,听mobile phones, satellite radio and TV.
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Head of Asia Business Development, 大象传媒 World Service, Neil Curry, comments: "I am delighted with the appointment. Indu Shekhar brings a wealth of experience of the Indian media market as well as strong editorial values.
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"His energy, enthusiasm and strategic thinking will be a great asset in driving our business interests in this most exciting of markets." 听
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Notes to Editors
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大象传媒 World Service is an international multimedia broadcaster delivering programmes and services in 32 languages, and tailored for various regions, including: Albanian, Arabic, Azeri, Bengali, Burmese, Cantonese, English, English for the Caribbean, French for Africa , Hausa, Hindi, Indonesian, Kinyarwanda/Kirundi, Kyrgyz, Macedonian, Mandarin, Nepali, Pashto, Persian, Portuguese for Africa, Portuguese for Brazil, Russian, Serbian, Sinhala, Somali, Spanish for Latin America, Swahili, Tamil, Turkish, Ukrainian, Urdu, Uzbek and Vietnamese.
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It uses multiple platforms to reach 182 million listeners globally, including shortwave, AM, FM, digital satellite and cable channels.听
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It has around 2,000 partner radio stations which take 大象传媒 content, and numerous partnerships supplying content to mobile phones and other wireless handheld devices.听
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Its news sites include audio and video content and offer opportunities to join the global debate. The number of weekly unique users of the 大象传媒 World Service websites combined with the international news site in English averaged 13.2 million in March 2008.
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For more information, visit bbcworldservice.com.听
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To find out more about the 大象传媒's English language offer and subscribe to a free e-newsletter, visit bbcworldservice.com/schedules.
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Digital Radio Mondiale (DRM) is the digital broadcasting system for the broadcasting bands below 30MHz (long, medium and short wave).
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It has been endorsed by the ITU, and is standardised as ETSI ES 201 980.
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While DRM currently covers the broadcasting bands below 30听MHz, the DRM consortium is extending the system to the broadcasting bands up to 120 MHz.
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This system extension has the internal project name DRM+. DRM has near-FM sound quality plus the ease of use that comes from digital transmissions, combined with long range and low power consumption.
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Further information on DRM is available from drm.org.
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大象传媒 World Service Press Office
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