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´óÏó´«Ã½ Two Daytime has commissioned Brighter Pictures, an Endemol company, to produce a brand new game show called Pointless in which obscure knowledge is the key to success.

Presented by comedian Alexander Armstrong, Pointless sees five pairs of contestants compete for a cash prize – by winning the fewest points.

Every question on Pointless has been asked to a panel of 100 people before the show to find out the most obvious and the most obscure answers.

The contestants are fighting their natural instincts, aiming to get the fewest points possible by finding the least obvious correct answer for each question.

The holy grail is the pointless answer – an answer that none of the 100 polled thought of. These add money to the prize jackpot and contestants can win the lot in a thrilling end game.

David Flynn, Managing Director of Brighter Pictures, says: "Pointless is brilliantly simple and you can't resist playing along.

"We're delighted to have Alexander Armstrong as host, the format has an inherent humour that he'll be the perfect presenter to bring out."

Liam Keelan, Controller, ´óÏó´«Ã½ Daytime, adds: "Pointless is a wonderfully irreverent addition to our portfolio of daytime quizzes, which I'm sure will keep viewers entertained."

The Executive Producers for Brighter Pictures are Tom Blakeson and David Flynn, and Series Producer is Michelle Woods.

The series – 30 x 45-minutes launching summer 2009 – was commissioned by Liam Keelan and executive produced for the ´óÏó´«Ã½ by Pam Cavannagh.

RL