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´óÏó´«Ã½ Radio Derby's presenters have been challenged to do something new and positive in the New Year – with ideas ranging from becoming a soap star to giving blood!

The Radio Derby I'm Up For It campaign kicks off this Friday, 18 December, when the presenters are appearing at the Westfield Shopping Centre in Copecastle Square until Sunday 20 December.

Most people make New Year's resolutions, so the station wants listeners to come along this weekend and tell them what they are planning to achieve next year – whether it be giving up smoking, sorting out finances or maybe even learning how to mountain climb.

Some of the challenges being taken up by Radio Derby's presenters include afternoon presenter Ed George planning to become a soap star, mid-morning presenter Aleena Naylor wanting to walk the 55-mile Derwent Valley Heritage Way and Sunday breakfast presenter Johnny Kinch aspiring to take up the guitar.

Other challenges include breakfast presenter Shane O'Connor giving blood, Phil Trow learning to swim butterfly, Colin Bloomfield running a 10K race and Andy Potter wanting to be an opera singer.

Visitors to the shopping centre this weekend will be able to fill in an I'm Up For It pledge card – declaring what they want to achieve in 2010. Anyone filling in a pledge card receives a Radio Derby I'm Up For It car sticker to announce to the world that they are on a mission to accomplish something new next year.

From Monday 4 January the station will be giving you on-air tips and ideas to be part of trying something new for the next decade and will also be following the progress of each presenter's challenge.

Gary Andrews, Assistant Editor, Radio Derby, says: "Our presenters are being ambitious with their challenges, hopefully that will inspire our listeners to set themselves a pledge to achieve something positive for themselves in 2010. We will be offering lots of ideas and advice on-air in the New Year, so it will be fun to hear how everyone gets on."

Further details about the campaign, details of the presenter's challenges and how to get involved by making your own pledge for 2010 can be found at bbc.co.uk/derby.

´óÏó´«Ã½ Radio Derby broadcasts on 104.5, 95.3 & 96 FM and online via the ´óÏó´«Ã½ iPlayer.

Notes to Editors

´óÏó´«Ã½ Radio Derby will be located outside Sainsbury's in Copecastle Square, at Derby's Westfield Centre during shopping hours from Friday 18 to Sunday 20 December inclusive.

´óÏó´«Ã½ Radio Derby will be on-air from the centre at the following times:

Friday: 9.00am to 7.00pm
Saturday: 9.00am to 2.00pm
Sunday: 9.00am to 2.00pm

BG