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´óÏó´«Ã½ Learning is launching a brand new multiplatform campaign to encourage individuals and families to try out a new adventure activity.

By joining forces with ´óÏó´«Ã½ One's Countryfile and a range of external partners, the ThrillSeeker campaign will enable people to search out exciting events taking place across the UK.

Sean Kirkegaard, Development Executive, ´óÏó´«Ã½ Learning Campaigns, says: "Recent research carried out by the ´óÏó´«Ã½ found people had a real desire for more adventure in their lives. It's my avowed hope that the ThrillSeeker campaign helps people fulfil that desire by offering a wide range of free or reduced price adventures for all."

Visitors to the ThrillSeeker website at bbc.co.uk/thrillseeker, will be able to look up thousands of adventurous activities. By entering their postcode an Event Finder feature, users can narrow down their search to reveal exciting activities taking place within their local area.

Activities are tiered according to their level of difficulty, from hiking and cycling to canyoning and kite surfing, so there really is something for all ages and abilities. Trying out a new activity doesn't have to be expensive as most which are found using the Event Finder are free or charged at a cost recovery reduced rate. All events are organised and run by external partner organisations who are specialists in their field.

The campaign also includes the ThrillSeeker Adventure Pocket Guide which can be downloaded from the website, requested by post and will be available at all ThrillSeeker events.

The guide includes both child and family focused activity ideas for creating mini-adventures at home or within the local area. It also contains information on the benefits of getting active and adventurous.

The campaign launches on 31 January on ´óÏó´«Ã½ One's Countryfile, presented by Julia Bradbury and Matt Baker.

Notes to Editors

´óÏó´«Ã½ Learning delivers campaigns that aim to inspire and empower individuals.

NH