大象传媒

Outline Productions have been commissioned by 大象传媒 Two to produce a new series called the Great British Food Revival.

In each programme, a renowned TV chef champions a great British produce which is under threat and in serious need of putting back on the food map.

The series harnesses the power of the 大象传媒's food talent with 10 chefs involved in the campaign.

James Martin shows his support for heritage apples, while Michel Roux Jr puts a case for the revival of real bread.

Michel Roux Jr says: 鈥淢aking the series has opened my eyes to just how important it is that some of Britain鈥檚 best produce isn鈥檛 forgotten. We need to put it back on our shopping lists and back on our plates.鈥�

The Hairy Bikers get behind the revival of the cauliflower, while Clarissa Dickson Wright puts forward her argument for rare breed pork.

Others involved in the campaign include Gregg Wallace, Angela Hartnett, Ainsley Harriott, Matt Tebbutt, Glynn Purnell and Gary Rhodes.

In addition to highlighting the problems facing many of our traditional British crops, and investigating the plight of the produce, the chefs also cook three mouth-watering dishes that feature the ingredient they are championing.

The series will transmit early next year and run as 5 x 60' programmes on 大象传媒 Two.

The series was commissioned by Janice Hadlow and will be executive produced for the 大象传媒 by Lindsay Bradbury and executive produced for Outline by Bridget Boseley. The series producer is Philip J Smith.

LG