´óÏó´«Ã½

Press Office

Wednesday 24 Sep 2014

Press Release

´óÏó´«Ã½ 'Quality' measures at highest levels in recent years

The ´óÏó´«Ã½ has published the results of a range of measures for the first time today that show public perceptions of quality on the ´óÏó´«Ã½ are at their highest for many years.

The results, taken from independent research commissioned by the ´óÏó´«Ã½, will be published quarterly, and include the audience Appreciation Index (AI) – a score out of 100 given to ´óÏó´«Ã½ services by an independently run panel of 20,000 people. The panel has been running for five years but the results have not been published until now.

The results indicate that for radio, television and online, scores are at an all-time high, with all television channels scoring more than 80 and all major radio networks scoring 77 or above.

As well as the AI measurement, the ´óÏó´«Ã½ has also asked audiences whether they view programmes and services across the ´óÏó´«Ã½ as distinctive. The results here again show the ´óÏó´«Ã½ is performing well.

James Holden, Head of Audiences at the ´óÏó´«Ã½, says: "Audiences are at the heart of everything we do at the ´óÏó´«Ã½, so it is very encouraging to see our services performing so strongly in the opinion of our audience. 97% of people in the UK use a ´óÏó´«Ã½ service every week and it is really important that we understand whether they think what they get from us is both high quality and distinctive. We are constantly striving to meet our audiences' naturally high expectations but these results show a very positive story across the board."

Adrian Ruth, Controller Performance for ´óÏó´«Ã½, says: "It is encouraging to see that ´óÏó´«Ã½ channels such as ´óÏó´«Ã½ One, with the range of programmes available to a wide audience, continues to record high AI and strong distinctiveness scores despite the level of choice on offer to licence fee payers."

Results for January – March 2011 include:

Appreciation index – AI

All ´óÏó´«Ã½ TV    82 All ´óÏó´«Ã½ Radio           80
´óÏó´«Ã½ One       81 Radio 1       78
´óÏó´«Ã½ Two       83 Radio 2                      81
´óÏó´«Ã½ Three     84 Radio 3                      83
´óÏó´«Ã½ Four       85 Radio 4                      80
´óÏó´«Ã½ HD         85 Radio 5 Live              77

Distinctiveness

All ´óÏó´«Ã½ TV    69%    All ´óÏó´«Ã½ Radio           73%
´óÏó´«Ã½ One       65% Radio 1                      73%
´óÏó´«Ã½ Two       74% Radio 2                      75%
´óÏó´«Ã½ Three     74% Radio 3                      75%
´óÏó´«Ã½ Four       81% Radio 4                      76%
´óÏó´«Ã½ HD         81% Radio 5 Live              63%

Notes to Editors

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