Speech given to the University of London Goldsmiths College Journalism
Symposium
Thursday
24 April 2003
Printable version
Good morning
- thank you for inviting me to open this symposium today.
This is
a good time to be debating the state of modern journalism.
It's two
weeks since those amazing scenes in Baghdad when the city's population
realised that Saddam's regime was finally finished.
It was
the defining moment of the war - both for the people of Iraq and for
the tens of millions around the world who witnessed it live on TV.
Wars have
always been one of the greatest tests for news organisations, and this
is particularly so for a publicly funded national broadcaster like the
大象传媒.
So as Editor
in Chief of the 大象传媒, as well as Director-General, I'd like to take the
opportunity today to discuss some of the issues we confronted as a national
and international news organisation in covering the war.
And in
doing so, I hope to give you an insight into the values which underpin
our journalism in peacetime too.
The war
in Iraq was described by some as the first media war. I'm not sure that's
actually true. I'm old enough to remember the same thing being said
about Vietnam nearly 40 years ago and about virtually every other war
since.
How wars
are reported by the electronic media largely depends on two factors,
the latest technology available combined with the access that journalists
can get.
What was
undoubtedly true in Iraq was that there was more media and a great deal
more coverage than we've seen before.
You only
had to look at the media centre in Qatar to see that the Pentagon had
a media strategy every bit as sophisticated as their military one.
Plasma
screens, briefing and rebuttal are as much a part of war today as tanks,
bombs and bullets.
The change
in technology in the decade since the Gulf War was obvious from the
range of 24-hour television news channels now available in the UK.
They were
able to provide viewers with round-the-clock coverage and unprecedented
choice, much of it based on live reports from the field.
And the
internet has of course continued to grow in importance as people at
work and at home turned to the web in unprecedented numbers to witness
momentous events.
In terms
of reporting, correspondents embedded with military units had unprecedented
access to the campaign and gave the coverage a drama and immediacy we've
not seen before.
These are
just some of the developments which increased the range and depth of
the coverage of this war.
Personally
I felt all the UK's main news providers, the 大象传媒, ITN and Sky, served
audiences well.
ITV in
particular rediscovered the value of a fixed slot for its news in peak
time. It will be interesting to see if, as a result of this experience,
they decide to reverse their current bizarre scheduling pattern for
their main evening news.
But these
advances brought with them new dilemmas and problems we can't afford
to ignore.
Embedded
correspondents may have given us better pictures and immediate insight
of the battles but how much physical risk for our journalists and crews
is acceptable in return for great pictures and commentary?
And how
do we ensure their reports are placed in the proper context; how can
we guard against "embeds" being seen as "in bed"
with their hosts?
On this
latter point I think there is a need here for a serious piece of academic
research on the impact of embedded journalism.
How accurate
was the information being given to embedded journalists? And what means
did they have available to them to check the facts they were being told?
Similarly,
24-hour news channels undoubtedly provided more choice for viewers.
But should
we worry that fierce competition to be first with the news on live television
inevitably leads to editorial mistakes being broadcast?
How do
we ensure that being first with the news is not more important than
being right? How do we ensure that we're not placing drama over insight?
And of
course the internet is an unlimited source of information but much of
it is unattributed and ultimately unreliable.
How are
audiences to make sense of this vast amount of material? Which differing
version of the truth should they believe? Who should they trust?
These are
serious challenges for any news organisation aiming to increase the
quality as well as the quantity of its coverage.
For the
大象传媒, as the country's most trusted source of news and current affairs,
we have a particular responsibility to take account of them.
Despite
the increase in sources of news in Britain over the last decade, the
大象传媒 is still the place most people turn to for their information, particularly
at times of crisis.
In the
first two weeks of the war, more than 90 per cent of the population
turned to the 大象传媒 and twice as many people were using 大象传媒 ONE as their
main source of war news compared to ITV.
We can't
get radio figures yet but we do know that listening on the web to 大象传媒
radio rose significantly when war broke out - doubling on Radio 4 and
increasing five-fold for Five Live.
And traffic
to 大象传媒 News Online doubled in the first week of the war, settling down
in the second and third weeks of the war to around three million users
a day - 50% higher than normal.
As the
watching and listening intensified, so too did the scrutiny of 大象传媒 coverage.
With the
country profoundly split over the war, we always knew there would be
flak from every side and that our impartiality would be called into
question.
It was
Huw Wheldon, the 大象传媒's former Director of Television, who said in his
Richard Dimbleby lecture in 1976 that a Britain divided puts the 大象传媒
on the rack. And so it turned out to be.
The 大象传媒
was accused on the one hand of favouring the Bush-Blair position and
on the other of being soft on Saddam.
We were
accused of abandoning impartiality and of sticking too rigorously to
it, of rushing to judgement and being too cautious.
Now you
could say if you are under attack from both sides you're probably getting
it right. Personally I don't accept that.
We have
to listen to every critic - whether it be a politician, a newspaper
editorial or someone from the general public - and ask do they have
a point?
Was a particular
piece of journalism both accurate and fair? We must never fall into
the trap of believing that just because we are being criticised by both
sides of an argument we must have got the coverage right.
We do,
of course, make mistakes and if we do we should say so.
But through
close and constant internal review of all our coverage, we strive to
uphold the highest editorial standards.
This is
never more important than at times of national crisis or conflict.
This constant
process of review, both at my level and inside the news operation itself,
meant subtle changes were made daily as to how we were covering the
war.
Having
gone through that process it meant we were able to believe in and defend
the integrity of our reporting, even if it was unpopular with some politicians,
sections of the press and some of the public.
And in
these circumstances reporting dissent is an absolute requirement for
an impartial broadcaster.
I'll come
back to this later when I talk about how the electronic media in the
States reported the war.
Now the
大象传媒's absolute commitment to independence and impartiality is a relatively
recent phenomenon.
It was
the Suez crisis of 1956 which helped establish these principles.
The Prime
Minister of the day, Sir Anthony Eden, asked the 大象传媒 for time on radio
and television to explain why the French and British had invaded Egypt
and taken control of the Suez Canal.
The following
day the leader of the opposition, Hugh Gaitskell, asked for airtime
to explain why he was against the war and was given it.
Today we
view this even-handed approach as standard practice.
But back
then it brought the accusation from Eden that the 大象传媒 was betraying
the nation at a time of crisis. In fact there are suggestions that Eden
even considered talking control of the 大象传媒, as legally the Prime Minister
still can, to prevent Gaitskell broadcasting.
As far
as I know this was the first time government and the 大象传媒 seriously clashed
over war, but it was certainly not the last.
When, during
the Falklands conflict, 30 years later, a senior 大象传媒 executive, Dick
Francis, expressed the view that the grief of a widow in Buenos Aires
was no less than that of a British widow, he was roundly condemned by
a government that enjoined the nation and the media to "rejoice"
at military victories.
In times
of war, British governments of every persuasion have sought to use the
media to manage public opinion.
In doing
so they have often sought to influence the 大象传媒 and on occasions to apply
pressure.
We saw
some of this in David Blunkett's attack on the media for giving too
much credence to claims coming from the Iraqi regime; and again in Downing
Street's attempts to rubbish Andrew Gilligan's reports on the plight
of ordinary Iraqis as looters ran amok in Baghdad.
We also
saw criticism from the Government over the 大象传媒's decision to keep our
team in Baghdad throughout the war, the suggestion being that Rageh
Omaar and others were restricted as to what they could broadcast.
While it
was true they did have minders who occasionally restricted their movements
- something we constantly said on air - they did not interfere with
what was being broadcast.
In fact
the ineffectiveness of the minders was illustrated when Rageh's minder
asked Rageh if he could take the following day off so he could spend
it with his family.
It was
absurd to suggest, as some did, that somehow correspondents based in
Baghdad were Saddam's stooges.
You can
see why Government might not have wanted them there but we took the
decision that their reporting met our tests of accuracy and fairness.
No one
should be surprised or overly concerned by the fact that governments
attempt to influence us or assume that it somehow damages our credibility.
We play different roles in a democracy.
Our position
was best summed up by our World Affairs Editor John Simpson who wrote
in an article published before the war the following:
"At
the times of Suez, Biafra, Vietnam, the Falklands, the American bombing
of Libya and the NATO attacks on Kosovo and Serbia the 大象传媒 reported
the opposition to these wars fully.
"On
every occasion the Government, Labour or Conservative, tried to bully
the 大象传媒 into supporting the official line.
"On
every occasion the 大象传媒 resisted; sometimes energetically, sometimes
not as energetically as it ought to have done."
Writing
about the present conflict John went onto say: "It would be nice
to think that the British Government won't repeat the self-defeating
tactic of attacking the 大象传媒's reporting now as it did during the NATO
bombing of Belgrade in 1999.
"The
大象传媒 hierarchy's defence of itself then was impeccable, and the Government
received a bloody nose.
"Yet
governments have as much right as anyone else to put pressure on the
大象传媒; it's only a problem if the 大象传媒 caves in."
He is right,
it is only a problem if the 大象传媒 caves in.
But how
do we avoid caving in to political and competitive pressures? Let me
try to answer that.
Firstly,
we'll always try to reflect a wide range of views on war or any other
issue.
Our global
newsgathering operation is crucial to our ability to do this. Our investment
in this area has given us the biggest broadcast news operation in the
world with correspondents in 44 countries.
This is
backed up by the 大象传媒 Monitoring operation at Caversham which has access
to 3,000 separate sources of international news and information.
We also
have the UK's widest line-up of national and local TV and radio networks
which together provide an opportunity to air every shade of opinion
in the UK.
This global,
national and local perspective on key issues of the day is a defining
feature of the 大象传媒's coverage.
By reflecting
the range of opinion on any major story, we can allow people to see
the full picture for themselves and provide the necessary context and
balance for reports from our correspondents wherever they are in the
world.
We also
believe that it is our job to be physically present in as many locations
as possible and not to simply use other people's pictures and information.
We want
our correspondents to be able to report what they see.
Secondly,
guarding our independence also means we must never be afraid of asking
the tough questions of those in power.
Far from
backing off when this country is at war - as some politicians would
like - there's no more important time to hold governments to account.
I'm not
sure how many of you saw David Dimbleby's interview with Donald Rumsfeld
shortly before the start of the war. It was a courteous yet tough interview
but certainly no tougher than anything British politicians expect on
Today or Newsnight.
Donald
Rumsfeld was not used to this kind of approach and his people told us
afterwards they were shocked by the persistence of the interviewer.
When excerpts
were played in the States, many commentators agreed that American interviewers
wouldn't have taken such a robust approach.
The aim
certainly wasn't to win some intellectual battle of wills or to trip
Rumsfeld up. It
was all about testing his arguments and not letting him gloss over difficult
issues.
Our job
is to reflect the concerns and anxieties of the country and the public.
Politicians should not be concerned by tough questioning, if their decision
to go to war is the right one they have nothing to fear from scrutiny.
On American
television today politicians don't face that sort of interrogation.
For the
health of our democracy, it's vital we don't follow the path of many
American networks and lose the will to do this.
And thirdly
it's especially important that we tell people not only what we know
but also how we came to know it and the rules we are working by.
In our
coverage of Iraq, this meant being scrupulous in identifying the source
of supplied pictures and making clear any restrictions our correspondents
on either side of the conflict were working under.
We also produced special editorial guidelines for our journalists reporting
the war.
They helped
us provide that clear, impartial coverage that audiences are looking
for among the huge number of sources they now have available.
They highlighted
the need to be careful with language and to source stories thoroughly
rather than report rumour and speculation.
They emphasised
the need for those opposing the war to be heard and the need to safeguard
our online sites from being hijacked by campaigners.
Fourthly,
and finally, the whole culture of 大象传媒 journalism is based on the drive
for accurate and impartial reporting. It's in the DNA of the organisation.
It's not
only what is expected from above, it's what people expect of their colleagues.
So, these
are some of the ways we aim to ensure the independence and impartiality
of our reporting and we extend the same principles beyond the UK.
In addition
to serving audiences nationally and locally in this country, the 大象传媒
performs an important role as a global broadcaster.
The 大象传媒
has been performing this role since 1932 when the World Service was
founded - mainly as a means of connecting the disparate parts of the
British Empire.
Today the
Empire has long gone. The World Service by contrast has never been stronger.
It broadcasts
to international audiences in English and 42 other languages and was
described by Kofi Annan as Britain's greatest gift to the world in the
20th century.
In many
parts of the world the 大象传媒 is an "oasis" of reliable information
in a desert of either silence, rumour or half-fact.
In some
places it is the only reliable source of information. In others people
use the 大象传媒 as a secondary source to check whether what they have heard
elsewhere is true or not.
In Afghanistan,
when it was run by the Taliban, the World Service was the information
lifeline for virtually the entire population.
Today,
eight-out-of-ten people in the capital Kabul still regularly listen
to the World Service.
But of
course, we could never hope to compete in international markets or to
meet the expectations of modern audiences by broadcasting on radio alone.
Our line-up
now includes international TV and online services too.
On television,
we have 大象传媒 World - our commercially financed international television
channel - and online we provide a range of news services in English
and many local languages as well as streaming all the World Service
language services, making them available to audiences everywhere.
Together
these key planks of our Global News Division are extending the 大象传媒's
reputation worldwide.
The World
Service now has a weekly audience of 150 million people; 大象传媒 World now
reaches 300 million homes in more than 200 countries and territories
and traffic to our international online sites is averaging well over
100 million page impressions a month, with over 220 million page impressions
in March.
Our Arabic
online service had 15 million page impressions in March, higher even
than the September figure in 2001 post 9/11.
What is
surprising to many is the growing demand for 大象传媒 services in America
- a country with countless domestic sources of news on television and
radio.
In the
US, the 大象传媒 World Service is achieving its highest audiences ever with
nearly four million listeners a week.
One-in-four
opinion-formers in New York, Washington and Boston are regular listeners.
Nearly
a million people are turning to the nightly 大象传媒 World television bulletin
on PBS and the New York Times reported recently that the 大象传媒 News website
is now the third most visited news site in the US.
Why is
this happening?
I was in
New York and Boston for three days a couple of weeks ago. Because the
war was going on I gave a number of speeches about our coverage of the
war.
I was amazed
by how many people just came up to me and said they were following the
war on the 大象传媒 because they no longer trusted the American electronic
news media.
Helena
Kennedy, the chair of the British Council, was also in the USA during
the war and she told me last week she had a very similar experience.
So I thought
I'd draw my remarks to a close today by discussing this further.
What we
have found since September 11th is an increasing demand for the 大象传媒's
news output in the United States, whether it is on public service radio
or television, whether it is on-line or on 大象传媒 America.
During
the war we were literally getting hundreds of e-mails from people in
the United States saying "thank you" for trying to explain
events. Thank you for being impartial.
The numbers
of course are still relatively small given the population of the USA
but it seems to me that they represent constituencies who have concerns
about the US broadcasting news media.
As broadcast
journalists in the UK we are still surprised when we see some US news
broadcasts and some of the attitudes the US networks have to covering
the war.
When we
read that some senior network executives say that their coverage should
be influenced by what they see as their "patriotic duty" we
are surprised.
When last
year Voice of America pulled an interview they had conducted with Taliban
leader Mullah Omar because of pressure from the Department of State
we were also surprised.
We are
genuinely shocked when we discover that the largest radio group in the
United States was using its airwaves to organize pro-war rallies.
We are
even more shocked to discover that the same group wants to become a
big player in radio in the UK when it is deregulated later this year.
The Communications
Bill currently before Parliament will, if it becomes law, allow US media
companies to own whole chunks of the electronic media in this country
for the first time.
In the
area of impartiality as in many other areas we must ensure that we don't
become Americanised.
We are
still surprised when we see Fox News with such a committed political
position and we are surprised when we see those in government get such
a relatively easy ride from television interviewers.
I think
compared to the United States we see impartiality as giving a range
of views, including those critical of our own Government's position.
I think
in the United States particularly since September 11th that would be
seen as unpatriotic.
Maybe it
was always like this and the requirements of impartiality on broadcasters
in the UK were always different to those in the USA, but that's not
how I remember it.
Personally
I was shocked while in the United States by how unquestioning the broadcast
news media was during this war.
So why
has this happened?
One theory
I heard expressed in the US rang true with me. The argument goes like
this.
American
television is now so fragmented there are no 800 pound gorillas around
as there was when CBS, ABC and NBC dominated the American television
news media.
As a result
many of the large television news organisations in the States are no
longer profitable or confident of their future.
The effect
of this fragmentation is to make government, the White House and the
Pentagon, all-powerful with no news operation strong enough or brave
enough to stand up against it.
This is
particularly so since September 11th when many US networks wrapped themselves
in the American flag and swapped impartiality for patriotism.
But what's
becoming clear is that those networks may have misjudged some of their
audience.
Far from
wanting a narrow, pro-American agenda, there is a real appetite in the
US for the 大象传媒's balanced, objective approach - the kind of journalism
which one US journalist said was refreshing for its "zero concern
about looking unpatriotic".
So let
me finish with the most important point of all.
Essential
to the success of any news organisation is holding the trust of its
audiences.
Trust
is first on the list of 大象传媒 values that we've just drawn up and is the
foundation on which our whole organisation rests.
To quote
the opening sentence of the 大象传媒 war guidelines: "Our audiences
should have confidence that they are being told the truth".
So while
seizing every opportunity to improve the range and choice of our output,
we cannot afford to compromise on its honesty and integrity.
Only by
constantly resisting any pressures which threaten our values will we
be able to maintain the trust of our audiences.
That's
why we must temper the drama and competition of live rolling news with
the considered journalism and analysis people need to make sense of
events.
It's also
why we mustn't allow the tremendous freedoms of the web or the flexibility
of mobile platforms to compromise the high standards which we apply
to other areas of our output.
And we
must never allow political influences to colour our reporting or cloud
our judgement.
Commercial
pressures may tempt others to follow the Fox News formula of gung-ho
patriotism but for the 大象传媒 this would be a terrible mistake.
If over
time we lost the trust of our audiences there is no point in the 大象传媒.
If Iraq
proved anything, it was that the 大象传媒 cannot afford to mix patriotism
and journalism.
This is
happening in the United States and if it continues will undermine the
credibility of the US electronic news media.
We are
here for everyone in the UK, a trusted guide in a complex world.
We perform
this role best by exercising the freedom to air a wide range of opinion
and to report the facts as best we can.
In doing
so, far from betraying the national interest, we're serving it.
Thank you
