大象传媒

Tuesday 7 December 2004
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We've just moved and a couple of weeks ago, one of my children found a letter in an old book in a cardboard box.

It's from the 大象传媒, it's got the old red 大象传媒 lozenges on it and it's dated April, 1979.

'Dear Mr Thompson' 聳 nobody had ever actually called me Mr Thompson before 聳 'Dear Mr Thompson, Thank you for attending the Final Appointment Board for the Research Assistants Training Scheme 79.G.2026. I am pleased to tell you that you have been selected for one of the Traineeships. Yours sincerely, Barbara Todd.'

Now this letter changed my life. I couldn't believe my luck. I was 21, and to a 21-year-old student, the 大象传媒 sounded like the most exciting job on earth. And when I got there 25 years ago this autumn, I found that it was.

One of the places I visited on my first day 聳 along with Petra's tomb and that first, Proustian encounter with the 大象传媒 canteen 聳 was TC1, the biggest studio in Television and one of the biggest in the world.

I was back there again the other night, watching Children in Need go out.

There's something about live television 聳 the energy, the intensity of the team-work, that invisible but overwhelming sense you get of the audience out there 聳 that always makes my heart beat faster. It did on Day One and it still does.

The same goes for every other kind of broadcasting. Like most people at the 大象传媒, I'm there because I love what we do.

My point is this. In many ways, the 大象传媒 made me. My few years away at Channel 4 may allow me to look at it to some extent with the eyes of an outsider, but the 大象传媒 flows through my veins.

I believe in the 大象传媒 and what it stands for. I believe in its vital importance for our audiences. I believe in its future.

A critical moment

But I've come back to the 大象传媒 at a critical moment in its history: a moment which calls both for a spirit of conservation 聳 for the nurturing and protection of some of the 大象传媒's greatest strengths and traditions 聳 but also for a spirit of quite radical change.

In a way, you can see the 大象传媒 as three quite different things wrapped up into one.

First, it is a very substantial, highly creative, sometimes rather unruly multimedia broadcaster.

Second, it is a financially and constitutionally unique institution in the British public firmament.

Third, though we are usually too bashful to put it quite like this, it is a World Heritage site.

Despite its eccentricities and failings, it remains one of the greatest 聳 some might say the greatest 聳 force for cultural good in the world.

Let's take each of these three aspects in turn, beginning with the 大象传媒 as one of the big players in the audio-visual world.

Now I think it's obvious to everyone that the 大象传媒 faces a tidal wave of change over the coming years.

We often talk about technology and it's true that the next ten years will see scores of new devices, platforms and pathways for getting content to audiences.

But what matters is not developments in technology, but the profound impact these developments are having on audience expectation and audience demand.

They still want the best from the 大象传媒, but how they want it 聳 when, where, in what form 聳 is changing by the minute.

New media, new audiences

Digital isn't an experiment for most of them, it's an everyday reality.

More than half have digital TV now, with Freeview alone being chosen by more than 200,000 new households every month.

More than half are on-line. Broadband is growing faster in the UK than any previous consumer technology.

Digital radio is taking off.

And the public aren't just buying the kit, they're using the services more and more.

We've just had our biggest ever daily traffic to our website as America went to the polls. More than 12 million people used our red button interactive service during the Olympics.

And the revolution is still gathering pace. New mobile technologies, on-demand, high definition, file-sharing: media is being re-invented and audiences are racing ahead with it.

If the 大象传媒 doesn't keep up with those audiences, it's dead.

Maybe not tomorrow or the day after tomorrow, but soon enough: there isn't going to be any room in the future for old media or old media organisations.

Now I believe that what will stand out in this extraordinary, unfolding world is content: exceptional, distinct, valuable content.

Content accessed and enjoyed in new ways, stored, shared, reworked and sometimes added to by users who will increasingly be able to originate content of their own, but content all the same.

Well, content is what the 大象传媒 is all about. It's a creative engine whose whole purpose is to convert public investment into wonderful programmes and content.

Its programme-making heritage 聳 its conviction, its commitment to talent and to giving that talent the time to get things right, its commitment to gratuitous quality, in other words quality over and above what you would need to provide to make a programme fit for commercial purpose 聳 this heritage is what the emerging on-demand world is crying out for.

The future is heading towards, not away from the 大象传媒.

I don't believe we should be the only provider of this kind of public service content: competition and diversity of supply isn't just good for the public, it's good for the 大象传媒.

But I do believe that as digital fragments audiences, advertising sales and the rest of the UK's broadcasting and production-base, the 大象传媒's role as a bulwark and a guarantee of concentrated investment in distinctive British content will become more important.

But we can only fulfil that role if we embrace the kind of change which the digital age demands.

The 大象传媒's unique status

Let's turn now to that second aspect of the 大象传媒 as a unique 聳 some would say anomalous 聳 British public institution.

Even as I speak, the great and good are furrowing their brows, trying to devise the perfect constitutional model to hold the 大象传媒 fully to account.

I have to say that I and my fellow managers at the 大象传媒 are beginning to feel rather flattered.

We had thought of ourselves as solid, possibly even slightly dull public service broadcasters.

But apparently not. No, it turns out that we are in fact a dangerous and unpredictable bunch of lunatics who might lash out at any minute and who need not one, but multiple teams of guards.

It's an oddly liberating feeling.

Joking apart, a lot of people appear not to realise just how much scrutiny 聳 regulatory, political and public 聳 the 大象传媒 is already under.

It's not just the Governors: Ofcom, the DCMS, the National Audit Office, the Culture Media and Sport Select Committee and the Public Accounts Committee all have a right to examine 聳 and in the case of Ofcom, regulate 聳 many aspects of what the 大象传媒 does.

It's a right they exercise regularly 聳 and not just with rigour, it must be said, but downright enthusiasm.

The Governors themselves are today taking a far more active role than I've ever seen before at the 大象传媒 and insisting on far greater separation between themselves and management.

The systematic testing of all the proposals I am going to set out this evening 聳 with independent expert advice 聳 is a good example of this new approach.

None of the reviews will go ahead until the Governors have had a chance to examine and sign off on detailed implementation plans.

Both this and indeed the wider debate about governance must make sense.

The 大象传媒's status and its privileges 聳 above all, its receipt of the licence-fee 聳 mean that Government, Parliament and country must all assure themselves about the governance and regulation of the 大象传媒.

But the most important part of the 大象传媒's unusual status in British public life is not the particular challenges it throws up for the accountability industry.

Nor is it even the question of the impact which the publicly-funded 大象传媒 has on the rest of the market, important though that is.

It is the unique relationship the 大象传媒 enjoys with the British public.

The public believe, rightly, that they own the 大象传媒. They have higher expectations of the 大象传媒, but they also place a special reliance and trust in it.

But this relationship too must change, because the public themselves want it to.

Licence-payers in the rest of the UK find it difficult to understand why so much of the 大象传媒 is based in London and still seems to speak to them with such a metropolitan voice.

They want a more richly-textured, more distributed 大象传媒 with investment and access to talent spread more evenly over the UK.

They want to be able to see what we do, to come into 大象传媒 centres all over the country and to contribute their thoughts and experiences on the web, radio, TV: I've seen people ranging from schoolchildren to grandparents doing this in projects from Glasgow to Havant and it's an extraordinary departure both for them and for us.

But above all, the public want us to listen to them.

Not to give them exactly what they want in terms of the most popular programmes, but to really listen to their expectations and their complaints.

The old, aloof, remote 大象传媒 doesn't work for them anymore.

Again, they've moved on 聳 and, again, so must we.

An unchanging mission and values

Yet there are some values in the 大象传媒 which shouldn't change.

The trustworthiness and accuracy of our journalism, for instance 聳 which is why we take last week's Bhopal hoax so seriously.

Our commitment to outstanding individual talent: I think, for example, about the scope and range of John Peel's years at the 大象传媒; or of Steven Poliakoff's work for us over more than two decades.

Our heritage of programmes and content which promote knowledge-building 聳 whether that's Pompeii on 大象传媒 ONE, In Our Time on Radio 4 or the amazing Digital Curriculum which we are currently building and which will ultimately reach every child in every classroom in the UK.

Our global ambition and global reputation, which now relies on our websites and international television channels as well as on the World Service: so it's The Office on 大象传媒 America as well as Lilli Bolero.

There's no need to change the 大象传媒's essential mission or its values.

That phrase of Reith's, about a public broadcasting enterprise dedicated to 'the service of humanity in its fullest sense' still feels utterly right today.

But to preserve that idealism, to go on delivering that mission to audiences here and around the world, almost everything else does have to change.

That's the challenge. That's why leading the 大象传媒 at this moment does feel a little bit like skateboarding down a flight of stairs holding a Ming vase.

Building Public Value

This summer, the 大象传媒 presented its picture of its own future in Building Public Value.

In the centre of this picture is the idea of distilling the sometimes rather airy notion of public service broadcasting into the more definable, tangible concept of public value.

Public value is about the pursuit of specific public purposes.

It's about re-interpreting this vision of public service for today's broadcasting and today's audiences, ensuring that that no-one is excluded from the enormous opportunities afforded by the digital revolution.

In practice this means promoting building democratic value by helping the public make sense of the world and encouraging them to debate and engage with it.

It's about the 大象传媒's role in furthering cultural and creative value, both on the demand side by bringing the public the best original work in music, the arts, drama, comedy and entertainment, and on the supply side by supporting and investing in the creative industries whether it's nurturing new writers for radio and TV drama or our wonderful orchestras.

It's about educational value, as I suggested. It's about social and community value.

This is not just the idea of the 大象传媒 as the national 'glue', though experiences shared through the 大象传媒 remain important 聳 and indeed many of the big events, whether it's a D-Day anniversary or Euro 2004, seem to be getting bigger.

It's also about confronting local, national and international audiences with points of cultural or political difference, in ways which hope to build greater tolerance through greater understanding.

Finally, it's about global value, that reaching out of the best of the 大象传媒's journalism and the best of British talent and culture to a worldwide audience.

Public value has a meaning for individual consumers when programmes or other content have the value of merit goods, delivering more benefit that the consumer would have naturally demanded.

But to me it's above all an idea about public, shared space: about shared investment to provide content that pursues shared goals; about opening and keeping open a kind of virtual market-place in which all the talents and all the audiences can bump into each other.

Broadcasting is a civic art. Though we may experience it individually, it is intrinsically public in ambition and effect.

A programme may make you more likely to vote, or to look at my neighbour in a new and positive light.

A programme I turn to for pure relaxation may teach me something of real value.

In a national emergency, the right broadcast information might save my life.

But public value is also an idea which has practical implications.

It is intended to help the Governors, Parliament and public assess the 大象传媒's proposed strategies and actual performance against the public goals that it has been set.

The Governors will perform a public value test for any proposed new service to weigh the potential benefits of the service 聳 for example, the way in which open, on-demand and free access to the 大象传媒's archives might provide a remarkable new learning and creative resource for students and teachers and the public at large 聳 to weigh that benefit against the potential disbenefits 聳 for example, the possible impact such a Creative Archive might have on the market for existing, private sector archive owners and exploiters.

The result would be, in Paddy Barwise's useful phrase, a judgement about net public value on which the decision as to whether to approve or reject the new service could be based.

Similar methodologies could be used to monitor the performance and net impact of existing 大象传媒 services.

A new programme and content strategy

Building Public Value imagines a future world in which the 大象传媒 uses the new digital technologies to deliver far more net public value than it can now.

But success for the 大象传媒 depends less on having the right conceptual and policy framework than it does on delivering actual programmes and services which live up to these high ideals.

That's why the most important work we've done over the past five months hasn't been on the various reviews into how the 大象传媒 is structured and operates.

It's been about our programme and content strategy.

And just as with the 大象传媒's formal accountability mechanisms, this is also all about audiences.

We've spent the past few months listening to licence-payers up and down the country, asking them what they want from the 大象传媒 both today and tomorrow.

This is what they've got to say.

They want a 大象传媒 which is totally focused on excellence, which gives them more quality, more ambition, more depth than they get from any other broadcaster.

It's that quality you can see in North and South, Bodies, In Our Time, Outlook on the World Service or our brilliant news website.

It's a mixture of talent and conviction.

And, although they recognise there's plenty in our output already, they want more.

They want us to raise our game.

They look to us for what I call the commanding reputations of broadcasting.

News and current affairs, of course 聳 that's our cornerstone 聳 though even here, they want higher standards: they expect us to give them best journalism in the world. What else?

Comedy and drama are a real priority, right up there with news.

Music and music-making, on all media but of course with our wonderful radio networks taking a leading role.

Programmes that build knowledge and document our world, whether it's Colosseum or Palin's Himalayas on TV or Front Row or In Tune on radio.

They still look first to the 大象传媒 for sport and national events, for safe, original high quality services for children, and 聳 now more than ever 聳 for the best local and regional services in all media.

Increasingly they expect us to lead in new services as well: interactivity, mobility, broadband.

Here they don't just want depth of content 聳 they want the right context as well: world-class navigation, media literacy, a welcoming gateway for new digital users, speed and depth for the experienced.

Now we can and should continue to deliver many other kinds of content, especially really original entertainment like our great current hit Strictly Come Dancing, those stars and shows like Jonathan Ross or Have I Got News For You or Comic Relief that lead and inspire the national conversation.

There's also still room for ground-breaking new features and format factual programmes.

But I believe that this list of priorities are where our greatest efforts and the biggest weight of our investment should go.

The public are pretty clear on what they don't want as well.

Repeats in 大象传媒 ONE peak time.

They hate it when they think we're being derivative or are repeating ourselves.

'How many times can they show us shelves being put up?' one woman asked.

Just because they like a genre on other channels doesn't mean they want to get it from the 大象传媒: 'I don't want the 大象传媒 to show me that kind of reality', said another viewer.

On radio and online as well, our licence-payers want us to make the programmes and content we really believe in.

This is the content that will really stand out in that fragmented digital future.

What does this mean in practice?

We need to develop a new programme and content strategy in detail.

Our Governors need to examine it, test it against this new idea of public value, amend it if necessary and then sign it off.

But I can tell you what I think it means, what my aspirations are:

A major investment in original British drama across TV and radio, with a particular emphasis on ambition and range on 大象传媒 ONE, 大象传媒 TWO and Radio 4

More investment in comedy too, using that whole chain of 大象传媒 7, Radio 1, Radio 2, Radio 4, 大象传媒 THREE and 大象传媒 TWO to build the new hits for 大象传媒 ONE

A boost in the origination budgets of our children's channels 聳 they're a brilliant success, but we need to find the funds for more new shows as well as investing more in 大象传媒 FOUR

A music strategy for the whole 大象传媒 with the vision and the resources to open up the world of music and music-making to the whole country 聳 with an alternative Proms for contemporary music to sit alongside our great classical festival every summer

More specialist factual programmes and content for our channels, and for all the ways of enhancing that content through interactivity and the depth that the web and broadband can provide

More money for original journalism, with enhanced newsgathering, more money and slots for Panorama, more overall prominence for current affairs on 大象传媒 ONE, more interactivity, and an enhanced journalistic presence across the Middle East and the Islamic world

We want to maintain our present, very substantial investment in sport and national events in all media. We want to support and extend the new impetus we've given documentary and the arts, especially on 大象传媒 ONE and TWO

And I believe there should be less of some things.

A further major reduction in the number of repeats on peaktime 大象传媒 ONE.

We still want the best and most original new entertainment and popular factual ideas and I think we've got the talent inside as well as outside the 大象传媒 to come up with them.

But we want to raise our sights: our audiences rightly judge us by higher standards than they do our competitors.

We do want less repetition, less derivation.

We want real audience successes, but we want to move on before they get tired.

The public want more ambition on radio and in new media as well.

And they want new ways through electronic programme guides and search engines to root out the best the 大象传媒 has to offer.

Building Digital Britain

All these improvements are things that our audiences want now.

But if you've read Building Public Value, you'll know that our ambitions go way beyond that.

In particular, we believe that the 大象传媒 has an important role in helping to lead the building of digital Britain.

A key element of this is the full roll-out of the digital terrestrial television network with the prospect of a final switchover from analogue to digital within the eight years.

But it's also about continued support for digital radio, about new partnerships to deliver rich content via broadband, the possibility of new local services from the 大象传媒 聳 including a local tier of TV news delivered by broadband 聳 and about the second generation of digital television, including high-definition, HDTV.

We shouldn't think of digital Britain as any one technology or any one switchover day.

It's better to imagine overlapping waves of change, each of which will be fundamentally content-driven, and in each of which we believe the 大象传媒 has a leading part to play.

A new 大象传媒

But to achieve all this, the 大象传媒 must undergo nothing short of a transformation itself.

I believe that my predecessor Greg Dyke identified the right themes.

Greg believed in a 大象传媒 with far less process and bureaucracy and with fewer layers and less hierarchy, because he knew that all those things got in the way of best programme-making and the best use of all that amazing 大象传媒 talent.

But the task of transforming the 大象传媒 is not complete.

There's a new mood of openness, honesty and collaboration in today's 大象传媒 聳 that's really struck me over the past five months 聳 but if you take a cold look at some of the tangible barriers to creativity, especially at our processes, I would say that surprisingly little has changed from the 大象传媒 I knew five or even 25 years ago.

Things which should be so simple still somehow end up being complicated.

And of course every penny we spend on overheads is one less penny to spend on programmes.

Only the most agile, flexible media organisations will flourish in the future.

And only they will attract and retain the best talent.

So while the 大象传媒 must continue to be able to deliver the wide range of services its audiences expect and demand, as an organisation it must be as small as that mission allows.

The vision 聳 and the bill

So our prospectus for the future of the 大象传媒 has three parts.

A bold new programme and content strategy based above all around the idea of excellence.

A transformation of the 大象传媒 into a state-of-the-art digital broadcaster.

And an irreversible shift in the culture of the 大象传媒 towards simplicity, opportunity and creativity.

But at this point, another question may be forming in your mind: exactly how much is this new 大象传媒 going to cost?

Well, the last part shouldn't cost anything at all 聳 in fact a simpler, more focused 大象传媒 should cost less to run than the present one.

But the programme strategy and the big digital plans contained in Building Public Value will both involve a very large amount of investment.

The final bill will depend on exactly how much responsibility the 大象传媒 is given for the task of building digital Britain, but whichever way you look at it, the total investment needed will run into many hundreds of millions of pounds.

And of course the first thing the Government and everyone else will ask us is: how much of this vision can you afford yourselves?

The Government set the 大象传媒 quite testing efficiency targets to meet in the present licence-fee settlement, targets which we still have to take further steps to meet.

They're bound to begin any discussion about the future level of the licence-fee by again asking how much of the future we can afford to pay for ourselves.

Value for Money

And that brings me to the first of the famous four reviews.

Over the past few months we've been looking at to what extent we can make the existing licence fee go further and pay for at least some of our plans for the future.

Our first conclusion is that we should make a historic shift away from overheads and other kinds of non-content spend and direct the money instead into the programme budget and into our future digital plans.

It won't be easy. Despite the wilder imaginings of some of the papers, the 大象传媒's professional services and other support areas are already pretty effective.

They're also full of people who are just as talented and committed to the 大象传媒 as our journalists and producers.

We need great marketeers and strategists, human resources specialists, lawyers, finance teams and so on.

But a simpler, less complicated 大象传媒 could afford to have leaner, more focused central divisions.

It could afford to expand some our successful initiatives in outsourcing; to avoid duplication by pooling and sharing more services across the 大象传媒; to have a far smaller headquarters operation.

By doing all these things, we believe we can reduce our professional and support costs over the next three years by 拢68 million or around a quarter.

We would expect to reduce posts in these parts of the 大象传媒 by 40% or 2,500 posts: of those posts, around half would probably be outsourced, with the other half lost outright in redundancies.

We believe that we can save an additional 拢93 million from better procurement and other non-headcount related costs.

But we also believe that it's right to look for productivity and other gains in our content divisions.

Here the question is whether we can make the licence-fee go further with our existing output so that we can redirect the extra into new programmes and new services.

Programme-makers often find it quite hard to understand this kind of exercise: 'how can you claim that you're putting money into programmes when you're cutting my budget?'

But I have to say that, after four years when value for money has not been a top priority at the 大象传媒, but which have seen further big leaps in broadcast technology 聳 four years when the rest of the industry have been grappling with an advertising recession and acute pressures on cost 聳 I don't think it's unreasonable to look at production costs at the 大象传媒.

We've set a broad target of 15% savings for all these divisions over the next three years, though in those areas where we know money is already tight 聳 English local radio and TV production in Children's are both examples 聳 the targets will be lower.

And we are looking for genuine efficiencies, not reductions in quality.

This is a period when the quality of our programmes and other content has to go up not down. I know that's going to be a real challenge.

The effect on jobs is harder to predict at this stage.

As you've heard, we want to put new investment into all these areas, using not just internal savings but also all the money we're planning to save in our overheads.

Overall, we will be spending more not less on journalism, more not less on TV, Radio and New Media.

So we've asked all the divisions to look at the most intelligent way of phasing both savings and proposed investments, bearing in mind the particular conditions of individual programmes and teams.

We will then take detailed combined plans to the Governors in the early months of 2005.

So what does the overall financial picture look like?

To meet the terms of the existing licence-fee settlement, the 大象传媒 was already required to build up to a self help saving of 拢155m a year by the end of the present Charter.

The measures I've just set out 聳 that big shift out of overheads and central costs, the 15% target for content 聳 should boost that 拢155 million to savings of 拢320 million a year by the third year.

That won't pay for the whole vision or anything like, but I believe it is an achievable target and I believe it is all we can do without inflicting damage to the services we offer the public.

It is the price 聳 a painful one, I know, for many people in the 大象传媒 聳 for reaching out for the prize I have set out this evening.

Content Supply Review

I want to turn now to our second review which looked at the commissioning and production of 大象传媒 programmes and content.

Above all, this is about ensuring that the licence-fee really does go into the best ideas and the best talent.

But, as many of you will know, it's also bound up in the question about whether the 大象传媒 offers fair access to independent producers, especially in television.

Many people believe that over the past decade the 大象传媒 has systematically favoured its own in-house television production-base to the detriment of the indie sector and that it has regarded the 25% statutory quota as an effective ceiling as well as a floor.

Some of them argue that the only solution is to double the quota to 50%.

Although I believe there is a legitimate case for giving significantly greater and fairer access to indies, I passionately believe that a 50% quota would be a grave mistake.

In-house production, from brilliant features like Top Gear and What Not To Wear to comedies like Little Britain to dramas like Waking The Dead, in-house production is one of the great glories of the 大象传媒.

It's a critical mass of talent and training and programme-making heritage which is important, not just for the 大象传媒, but for the whole of the UK's creative industries.

As the rest of the broadcasting sector fragments, it's all the more important that the 大象传媒 maintains a strong and confident in-house production capacity.

So this is what we intend to do.

First, maintain the existing statutory quota of 25% in Television, ensuring from now that we plan to comfortably exceed it every year.

Second, create a set of in-house minimum output contracts at 50% of all commissioning.

The last 25% of commissions would be in what we've called the window of creative competition.

You can't reorganise the 大象传媒 without at least one new acronym, so this is the famous WOCC. Commissions would go to the best ideas from whatever source.

To make this window real and to ensure that there really is space for today's creatively stronger independent sector, we also believe it's right to reduce in-house capacity from its current levels in the seventies percentage range to around 60%, that 10% extra above the minimum output level enabling in-house to develop for and win some of the commissions in the WOCC.

The current shape of in-house supply and the effect of the new programme strategy mean that the primary capacity reduction will need to take place in our factual division, where we believe that just over 400 posts, or just over 20% of the total, will need to go.

This will be extremely painful for this part of the 大象传媒, but again it represents I believe a sensible middle path through this difficult issue.

We will also substantially simplify and streamline the commissioning process to make it fairer and more open to all producers in all genres.

In radio, we will extend our existing voluntary independent supply target of 10% to cover sport, the Nations and our new digital channels.

In New Media, and in the light of the Graf review, we will introduce a new quota for external production of 25%.

Over the next decade, the 大象传媒 will offer new opportunities in all media to independent producers, who of course are already responsible for some of our greatest hits.

But we will also keep faith with in-house production.

Vibrant scale production is one of the reasons the 大象传媒 has succeeded in the past. It is an essential part of our future and we will fight to defend it.

Out of London

The third review looked at the 大象传媒's role out of London.

It ties into all those themes in Building Public Value about re-connecting and embedding the 大象传媒 in communities all over the UK.

It's about fairer and more even investment of the licence fee across the country.

It's about opening our doors to new talent and new perspectives.

It's about winning back the trust of parts of Britain which can currently feel quite alienated from the 大象传媒.

The centrepiece of the review is the vision of a major new centre in Manchester with state-of-the-art equipment and new, more creative, more collaborative ways of working.

We are proposing to move some of the most precious parts of the 大象传媒 to join the departments already there, services and production divisions which we have complete faith in and which we know will still be strong ten and 20 years from now.

And not just programme-makers, but broadcasters.

We intend to move 大象传媒 Sport to Manchester, along with Five Live, our brilliant 24-hour news and sport radio network.

大象传媒 Children's, along with our two national children's television networks, CBeebies and C大象传媒 聳 described in the recent DCMS report as 'a triumph'.

New Media and Formal Learning, including the Digital Curriculum.

We also want to work with others 聳 especially those involved in academic and applied research 聳 to create a new media lab for the North.

This centre won't just open up new opportunities for the creative industries in Manchester, but in the whole of the North.

We hope it will greatly stimulate the independent sector in all media.

Manchester is a very large-scale ambition and it inevitably comes with a large price-tag.

Our Governors strongly support the vision 聳 indeed the whole direction of Out Of London - but final approval of the plan must wait until the shape of the 大象传媒's future funding becomes clear.

More detailed planning will begin right away however.

But Out Of London is about a lot more than Manchester.

We want to increase network production in Scotland, Wales and Northern Ireland by a further 50% over and above the significant increases of recent years.

We want to increase the 大象传媒's proportion of spend in TV drama out of London to 50%.

And that's in addition to our broader vision of a new era in local and regional 大象传媒 services.

Once ITV was the broadcaster most associated with strong regional centres and regional commitment.

I believe the 大象传媒 has a historic opportunity to take on that mantle and deepen forever its relationship with the public in every part of the UK.

Commercial services

The fourth and final review was of our commercial services.

The review has concluded that we do have a duty to drive as much commercial value as we can out of the intellectual property created by licence fee investment.

But from now on, 大象传媒 should only have commercial activities which exploit and/or export 大象传媒 content and the 大象传媒 brand.

Two factors should decide whether or not the 大象传媒 needs to own a particular business or not.

Strategic importance: is the activity a critical one which is closely allied to the public service mission?

And scale: is the business either actually or potentially of a scale which allows it to be fully competitive in terms of market share, cost and profitability?

Examining the businesses which operate under the banner of 大象传媒 Worldwide, we have judged that our UK and international channels business is strategically core: indeed we believe there is an opportunity to grow it substantially further.

Similarly, we believe it makes sense to retain our sales and distribution business, already the largest in Europe 聳 though we will explore the possibility of joint-venturing or partnering sales and distribution with other UK broadcasters to sell British television product around the world more effectively.

We also believe that the success of our magazines operation derives from its closeness to the brands and creative teams who make titles like Top Gear and categories like Wildlife and Music so successful.

In future though, we believe the magazines business should only publish magazines which relate to 大象传媒 subjects or programme titles.

The practice of trailing magazine titles on the air 聳 a subject of real anxiety and irritation to the rest of the magazine market 聳 should stop.

We also believe that Worldwide's Books, Learning and other businesses lack the scale to really grow and thrive in their very competitive markets and we will therefore look for the right future for each of them going forward.

That might involve finding the right joint-venture or partner, or it might involve selling them outright.

We will also recommend to the Governors that they examine and reform the 大象传媒's Fair Trading Complaints process, and that we reform the governance of 大象传媒 Worldwide by introducing outside non-executive independent directors to build confidence in the fairness and clarity with which the 大象传媒 engages in commercial activity.

The 大象传媒 also has two businesses which support our main operations of public service production and broadcasting: 大象传媒 Resources, which provides studios, OB facilities and post-production for many 大象传媒 programmes; and 大象传媒 Broadcast which provides play-out and related services.

In both cases, the review has concluded that it is not essential that these businesses are fully owned by the 大象传媒 聳 indeed full ownership may not be in the best interests of Resources and Broadcast or those who work in them, as they seek to build their business and secure more work.

We will start actively to explore options, including those of partnering, joint-venturing, or sale, with both management teams and with the market.

In the case of Resources, we still need to assess the impact of the other reviews on the workload for Resources 聳 that process should be complete by the middle of 2005.

In the case of Broadcast, we believe we can begin to move more quickly.

But in both cases, we recognise that any change of ownership would have to be accompanied by strong safeguards about continuity of service in the long as well as the short-term.

We will also focus on the interests of all of our people in these divisions throughout the process.

Conclusion

Taken together, the four reviews represent considerable change for the 大象传媒.

But there are no new heroic structural reforms or management theories at work here.

In each case, we have focused on pragmatic solutions which balance the need to respond to real issues with our duty, not just to preserve but to strengthen the 大象传媒's programme-making, content-creating heart.

The 大象传媒 effectively lost a year of planning because of the Gilligan-Kelly-Hutton crisis.

As a result, a lot of different challenges have hit at the same time and we've had to move very quickly 聳 at least by 大象传媒 standards! 聳 to meet them all at once.

The advantage however is that we've been forced, both by events and by the whole debate around Charter renewal, to think about our future in the round and to develop an integrated view of how the 大象传媒 should navigate through the choppy, unpredictable but also opportunity-rich waters of the next ten years.

The plan inevitably means a great deal of personal disruption in many parts of the 大象传媒.

I know that the coming months will be difficult for many of my colleagues and that they will often find it very hard to see that big picture, that positive long-term vision for the 大象传媒, as they tackle the immediate consequences of some of the reviews.

But I am convinced that the right course adjustment now is better than putting off the evil day: sooner or later, even greater disruption 聳 and perhaps worse 聳 would follow.

I talked earlier about the unique relationship between the 大象传媒 and the public.

It's a relationship that through 80 years has survived momentous change.

Far from being an anachronism, I believe that this relationship may actually grow in importance as broadcasting and Britain both change again.

As we head into the next phase of the digital revolution, the potential 聳 and the need 聳 for public value in broadcasting has never been greater.

Creating a fully Digital Britain is a public challenge which the 大象传媒 can help to lead.

It is a Britain from which the 大象传媒, and only the 大象传媒, can ensure that no-one is excluded.

It is a Britain where investment in British talent and voices and the widest range of quality British content will be more important 聳 and more at risk 聳 than ever.

I believe that only the 大象传媒, with its unique mission and its unique method of funding, can guarantee that this investment will be made.

But it has to be a changing 大象传媒.

Excellence, more money into programmes, simplicity, agility, creativity 聳 these are, I believe, the right themes for the future.

If we stick to these themes through the very challenging transition we have to make, Britain will end up with a 大象传媒 which is more relevant, more valuable and stronger than it is today.

Thank you.