大象传媒

The 大象传媒’s Make It Digital season is shining a light on the world of digital in a major UK-wide initiative to inspire a new generation to get creative with coding, programming and digital technology.

The UK is facing a significant skills shortage with 1.4m digital professionals needed over the next five years.

is capturing the spirit of the , which helped Britain get to grips with the first wave of personal computers in the 1980s, for the digital age.

The UK has a strong history in pioneering digital work with innovators like Alan Turing, Sir Tim Berners-Lee, Ada Lovelace and Sir Clive Sinclair.

大象传媒 Make it Digital aims to get the nation truly excited about digital creativity. Inspiring audiences young and old through world-class TV, radio and online content, and focus on helping younger audiences discover their creative potential and take their first steps.

Make it Digital will also amplify the great work already taking place across the UK through major initiatives with partners, and ensure young people can continue their learning journeys.

The 大象传媒 micro:bit

The Micro Bit

The 大象传媒 has partnered with over 25 organisations to create (age 11-12) in the UK. Building on the legacy of the 大象传媒 Micro, the 大象传媒 micro:bit aims to help transform a new generation from passive consumers of technology to creators and innovators in the digital world.

The 大象传媒 micro:bit helps younger children to start learning basic coding and programming, acting as a springboard for further learning and more advanced products like , , and . Available from early 2016, with one million devices given away freely, including to each child in year 7 across the UK.

Make it Digital Traineeship

The will help up to 5,000 young unemployed people boost their digital skills and get a foot on the jobs ladder.

The nine-week traineeship includes training from the world-renowned . It teaches basic digital skills, such as creating simple websites and short videos for the web; involves major 大象传媒 brands such as Radio 1; and gets young people ready for work with employability skills and a work placement.

Run out of 大象传媒 Birmingham, it is the largest traineeship of its kind due to a major partnership between the 大象传媒, and , supported by a range of other organisations.

Partnerships

Partnerships are the lifeblood of Make it Digital, and the 大象传媒 is working with organisations across the UK to amplify the vibrant digital industry.

The 大象传媒 worked with over 50 organisations in a first wave of partnerships - from major corporations like , , , , , to educational institutions and organisations, right across the industry, such as , , , , , , , , , and . These partnerships will also develop new initiatives like the ground-breaking Micro Bit and Make it Digital Traineeship, as well as a wide range of other activities.

Education

The 大象传媒 is providing a range of formal learning activities and resources as part of Make it Digital, designed to help teachers and children in classrooms. These include flagship 大象传媒 brands such as , and 大象传媒 Learning Live Lessons.