The old-school skill behind those TV adverts for luxury cars
4 March 2019
An expensive, enigmatic machine snakes its way down a mountain road. A pair of eyebrows fill the rear-view mirror — handsome, confident. This is the language of the TV car advert and, by now, we all speak it.
Car companies spend hundreds of millions of pounds advertising their latest models during commercial breaks and YouTube pre-rolls, so it’s important they get it right.
Sav Akyüz is a London-based storyboard artist trusted by the likes of Audi, Toyota, Jaguar, Ford, Bentley and BMW to bring their latest automobiles to a large audience.
He recently turned his hand to illustrating children’s books, too, which is how he ended up explaining TV adverts for cars in front of a captive audience of schoolchildren.
Sav describes a typical meeting with a car client
Storyboard
Sav shares his experience of storyboarding commercials
The wonderful world of car ads
-
![]()
Hilarious spoof of TV car adverts
YouTube sensation pokes fun at the marketing methods to target those seeking a 鈥榮erious man car鈥�.
-
![]()
Filmmaker鈥檚 spoof used car ad goes viral
Max Lanman made a high end advert for his girlfriends used Honda Accord.
-
![]()
Saudi Arabian women targeted with car adverts
Following the end of women鈥檚 driving ban, some of the world鈥檚 biggest car makers have moved fast.
-
![]()
Ford, Fiat and Nissan ads banned for dangerous driving
Viewers complained that they showed driving as a way of releasing anger.
Related Links
More car stories from 大象传媒 Scotland
-
![]()
A classic supercar from the Scottish Highlands
Meet the rare Argyll Turbo GT that 鈥渘o-one thought was possible鈥�.
-
![]()
Last series of Top Gear with Matt Leblanc
After 4 series and 23 episodes the Friends star is leaving the famous car series.
-
![]()
Is Reducing speed limit to 20 mph a feminist issue?
鈥淲omen gain more confidence; they can exercise more; they gain time; they gain freedom.鈥�
-
![]()
The brand new quiz show based in cars
Three teams of contestants drive while answering quiz questions for a cash prize.
Latest features from 大象传媒 Scotland
-
![]()
'Wild swimming helps me process the grief of losing my son'
The benefits of cold water therapy.
-
![]()
Winter adventures are appealing, but an expert advises caution
Trips in winter require particular knowledge and skills.
-
![]()
The rescuers: Why volunteers risk their lives in mountain emergencies
Landward meets members of the Cairngorm Mountain Rescue Team.
-
![]()
鈥楲ook for the light鈥� 鈥� practical tips to help you through another winter with SAD
Useful advice and tips to combat low moods at this time of year.
-
![]()
How you could be a binge drinker without even knowing
Binge drinking is classed as fewer units than many people may realise.
-
![]()
How chocolate biscuits and drama classes helped one man leave prison behind
The healing power of creativity.
-
![]()
'When people believe in you, it鈥檚 life-changing'
Author Graeme Armstrong revisits the man who helped turn his life around.
-
![]()
The 'breath-taking' display of US birds swept on to British soil
Recent storms have brought rare birds to our shores.
-
![]()
Six things we learned about Alan Cumming on Take the Floor (Spoiler: includes accordions)
The actor spoke to Take the Floor's Gary Innes.
-
![]()
How street gangs trap young men in a dangerous cycle of violence
The almost inescapable pull of life in a gang.
-
![]()
Why stylist Gok Wan believes there's no such thing as bad fashion
The fashion expert says we should stop following rules and do what feels right.
-
![]()
Is sending a CV still the right way to apply for a job?
They've been central to job applications for years, but are they worth it?
