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Eight incredibly offensive Victorian valentines

Are you sick of seeing pink hearts everywhere? Do you resent the rampant commercialisation of love and romance? Do you, in fact, hate Valentine’s Day and all it represents?

If so, your cynicism isn’t anything new. In fact, the anti-valentines movement originated in the very same era that gave us the gilded flowers, hearts and cherub motifs we all know and hate today. The mid-19th century was the golden age of the anti-valentine: back then, people would send vicious "gifts" like parcels of rotting meat, vermin, or even dead pigs dressed as babies (to quote some actual examples listed by the Post Office).

Luckily for Victorian posties, though, most people stuck to sending insult cards – which not only vied for popularity with their sentimental counterparts, but sometimes outstripped them in sales. In a special 14 February episode of Free Thinking, Dr Annebella Pollen explores the ugly side of Valentine's Day. It’s enough to make you glad to live in kinder times.

This image shows an insulting valentine being received. Unsurprisingly, most cards were destroyed and few inscribed examples survive. The few collections that exist were compiled by valentine printers or wholesalers.

Image © Royal Pavilion & Museums, Brighton & Hove

Insulting valentines could be sent by both men and women to reject unwelcome advances. This card’s image and verse explains the function it was meant to serve:

Image © Royal Pavilion & Museums, Brighton & Hove

While insult cards were sent and received by both men and women, they often criticised those who flouted gender norms. Women were criticised for being "domineering", and men for being "weak". Here, a husband performing his fair share of parenting duties is mocked by the card’s inscription.

Image © Royal Pavilion & Museums, Brighton & Hove

Many cards criticised pretentiousness. In this card, a man with showy clothing, a haughty demeanour and a tell-tale red nose is mocked for his airs and graces.

Image © Royal Pavilion & Museums, Brighton & Hove

Some recipients of insulting valentines had their occupation or status mocked. Sometimes this was intended to puncture pomposity, but some cards genuinely victimised those of lowly circumstance. Here, a humble scullery maid is cruelly tricked:

Image © Royal Pavilion & Museums, Brighton & Hove

Some of the social afflictions mocked by insulting valentines might now inspire greater sympathy. Most Victorians saw alcoholism as a moral shortcoming rather than an addiction, and it featured regularly on insult cards.

Image © Royal Pavilion & Museums, Brighton & Hove

Lovers who deceived – whether through jilting or by falsifying aspects of their physical appearance – were common subjects. Here, a woman’s age is cruelly doubted.

Image © Royal Pavilion & Museums, Brighton & Hove

Lovers who kept suitors guessing about their true intentions were also criticised. In this card, a young woman keeps putting off a lover who grows wizened as she repeatedly protests:

Image © Royal Pavilion & Museums, Brighton & Hove

For more insulting valentines, see . Meanwhile, Dr Pollen joins Edmund Richardson for a discussion of the ugly side of Valentine's Day on Free Thinking – or .