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大象传媒 Music Introducing Future Fund supported by PRS Foundation

To celebrate 10 years of a new grant has been set up to develop a new artist, giving them access to funds, experience and platforms with the aim of furthering their career in the music industry.

The grant was designed to make a significant difference to an artist at a tipping point in their career, who could maximise the impact from both 大象传媒 and PRS Foundation support. We are pleased to announce that the grant will be awarded to Yizzy.

Yizzy will receive the Future Fund grant on 大象传媒 Music Introducing Day, Wednesday 4th October 2017.

PRS Foundation will contribute the £5,000 fund whilst the 大象传媒 will support Yizzy across radio, TV and Online.

Meet: Yizzy

An attitude of humility and hard work combined with lyrical ability have propelled 17 year old, south-east London-based Yizzy to emerge as one of the most exciting up-and-coming grime artists of 2017.

The 17-year-old from South London whose thrilling grime missives make Stormzy sound yawnsy
Paul Lester, Guardian

Being listed on NME’s 100 Essential Artists in January and receiving consistent support from industry tastemakers such as Phil Taggart, Mistajam, Logan Sama and Sian Anderson have enhanced Yizzy's confidence and songwriting skills. His previous releases, This is Life and Steppin, have received wide critical acclaim from the likes of Mass Appeal, The Guardian, Dummy, Complex and many more. Yizzy secured a slot at Glastonbury Festival in 2017 via the Emerging Talent Competition.

On Wednesday 4th October 2017 he will perform in front of 5,000 people at , and be broadcast on radio and TV.

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Kade with Irah and Yizzy for Sian Anderson

Kade is joined by Irah and Yizzy in a fire set for Sian Anderson.