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The extraordinary world of premium pet food

Premium pet food has become big business. In the past year, loving dog owners in the UK spent £379 million on posh nosh for their pooches. Increasingly more of us are seeking out humanised doggie dining experiences as well. And it’s not just canines who are getting the special treatment…

In The Food Programme: Dog’s Dinner, Sheila Dillon explores the amazing world of premium pet grub and discovers the lengths that animal owners are going to to fuel their furry friends.

Personalised dog food pouches, delivered to your door

Spotting a gap in the market, Ex-Goldman Sachs traders David Nolan and Kevin Glynn started their pet food box delivery service, , just a couple of years ago - and the company is now catering for well over 10,000 dogs!

The model is simple. Customers tell Butternut Box all about their pup (age, size and allergies), and David and Kevin’s team build a meal plan for that dog’s unique nutritional needs. The meals are then perfectly portioned out, popped in easy-to-serve pouches, frozen, and delivered to the dog’s door.

The food sounds pretty tasty too… The chicken dish comprises fresh chicken breast, chicken liver, carrots, sweet potato, lentils, peas, cauliflower, broccoli – and even sage for seasoning!

The award-winning butchers making raw pet food

Clocking a way to use all the edible bits of meat that we humans no longer relish, Glossop butcher launched a raw and natural pet food range. The produce is made using only the finest, freshest quality meat taken directly from his own abattoir.

Hungry Hound’s Chicken and Tripe recipe – whipped up in John’s purpose-built facility – contains (unsurprisingly) chicken and tripe, lambs liver, peas, carrots, butternut squash, apples, spinach, Scottish salmon oil, sea kelp, and even a vitamin and mineral supplement!

The butcher says it’s amazing how people sometimes care more for their pets than they do for themselves: “They baulk at the price of a steak but they won’t baulk at the price of some pet food for their dog.”

Doggy diets

Should you pay more for special dog food?

Dog's dinner: why a third of us cook our own dog food

How do you know if your dog is getting the nutrition it needs?

Veggie and vegan meals for mutts

What happens when you’re a dog-loving vegan? Sheila meets Agnes, a vegan dog-owner whose own Labrador has also been on a plant-based diet for nearly a decade. Agnes talks through one of Teo’s vegan meals: rice, red lentils, spinach, sweet potatoes, carrots, broccoli, wild rice, flax oil, and vitamin B12.

According to Agnes, dogs will happily go without meat: “It’s not only that they survive,” says the animal practitioner, “they actually thrive.”

She is also “puzzled” as to why we would allow our dogs to sit on our sofas and join us on holiday, but feed them a rudimentary, “stone-age” diet.

“If you look at a dog as a companion,” Agnes says, “then the diet goes along with that.”

High-end brunch for pampered pooches

in the heart of London are famous for being extremely dog friendly. In fact, one branch offers a “six-legged menu” for £35, which includes two courses for the human and two for their dog.

Dog lover and executive chef Michael Reid says “it was all about having a bit of fun with the menu obviously, but giving the dog something nutritious, and then tying that into the human’s menu as well.”

The playful items included peanut butter cookies, bacon crumble, and dehydrated chicken livers for the dog – to accompany a chicken liver salad for their owner.

As the human enjoys a bone marrow mash, their furry friend gets to tuck into a bone marrow risotto! (And if you can’t finish it all, they’re certain to offer doggy bags.)

M even offer a “cook for your dog masterclass” so attendees can have a crack at whipping up their own doggy dishes at home.

Home-cooked cat food

Which leads us on nicely to the people who are prepping their pet food in their own kitchens…. “” by Cathy Alinovi and Susan Thixton is a cookbook with 50 nutritious, homemade recipes for cats and dogs including numerous cat treats, from stuffed celery to pumpkin biscuits.

One simple recipe is for yoghurt drops. Fancy having a go?

Simply line a baking tray with greaseproof paper. Spoon some plain yogurt onto the paper, leaving a gap between each dollop so they don’t run together. Place a blueberry in the centre of each dollop of yogurt and freeze.

Voila! Cat ice-pops.

Organic bunny treats

American comedian and actress Amy Sedaris is also a house rabbit advocate (and an honorary rabbit educator for the ). Along with rabbit expert Mary Cotter she has created a series of video guides on how to take care of bunnies and has even included recipes for organic bunny treats in her books, I Like You: Hospitality Under the Influence and Simple Times: Crafts for Poor People.

For one such recipe you will need finely ground rolled oats, rabbit pellets, a bunch of fresh parsley, half a carrot, half a banana and water.

The dried ingredients are ground to a powder and mixed with the wet ingredients, which have been pureed in advance. When kneaded together they form a sticky dough which is then rolled flat and cut into small squares before baking for half an hour. (They then need to be kept in the warm oven to dry out.) The result? A delicious treat that any long-eared pet will go hopping mad for.

The sweet shop for pets

is described by owner Gail Hambrey as a sweet shop for pets. The business sells natural dog and cat foods that are all created on site. Gail says, “All of our products are handmade and everything is 100 per cent natural. So instead of additives like calcium tablets I use crushed eggshells.”

The deli, which is named after Gail's own pet dog Pippa, is laid out like a traditional sweet shop with the animal treats displayed in large glass jars. The “sweets” include sprats, lambs lung and rabbits ears (fur included)!

And if you can’t get to Kidderminster, Pippa’s deli delivers.

Bone-shaped birthday cakes

offers a “Bone Dog Birthday Cake” so your dog can celebrate his or her anniversary in style.

The seller Arton & Co says, “This cake is perfect for spoiling your pup on their big day and it’s a great way to celebrate if you are having a puppy party! We use a delicious sugar free & fat free icing on the cake, which makes it the perfect treat for your dog. They can be stored in the fridge so its great for cutting into slices and making it last.”

The cake is decorated with peanut butter bones and comes in two flavours: peanut butter or carob (a doggy-safe alternative to chocolate). Sounds delicious – can we have some?