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Jamie from the Block: the 鈥榓uthentic鈥� vlogger loved by millions

21 February 2019

Kim Kardashian she ain’t.

Jamie Genevieve is a 25-year-old social media make-up artist from Clackmannanshire who regularly pulls in millions of views for her make-up tutorials. But it’s her strong Scottish accent, tattoos and goofing around that separate her from the beauty influencer pack.

In the four years since her first vlog, she has achieved over 1 million followers on Instagram and 750,000 YouTube subscribers.

From relatively humble beginnings as beauty counter assistant, her transformative make-up tips and down-to-earth manner eventually turned her love of beauty into a lucrative business. To her dedicated fans, she feels like a friend.

Jamie stars in a new 大象传媒 documentary, filmed over six beauty-vlogging months, in which she shares the secrets behind her videos and selfies.

Lighting is everything

A crucial lighting guide for vloggers

Jamie Genevieve鈥檚 guide to her studio and the lights she uses for her beauty tutorials

Jamie's top 3 tips for great selfies

  1. Hold the camera nice and high
    “You should take the picture from high up, looking down on you — otherwise you get a big ball head!”
  2. Bite your cheeks
    “Someone once told me (or I saw it in a YouTube video) that if you bite the inside of your cheeks at the back and it makes you...” *runs finger down angular cheekbone*.
  3. Take advantage of good lighting, wherever you happen to be
    “Don’t be scared to do it in public. See if you’re on a plane, you’re getting some nice lights. Just get your phone out; don’t worry about the people sitting next to you. The amount of funny looks I get!”

Jamie Genevieve #Unfiltered

鈥楽he鈥檚 authentic, down-to-earth, like she鈥檚 your mate鈥�

Thrilled fans get to meet beauty superstar Jamie Genevieve

Jamie Genevieve meets her fans at Braehead Shopping Centre in Glasgow.

Jamie coaches 鈥榯he lads鈥�

Beauty vlogger Jamie Genevieve鈥檚 guide to taking the perfect selfie

Jamie Genevieve on how to take the perfect selfie.

Jamie鈥檚 fans, in quotes

  • “Jamie Genvieve is the most down-to-earth person I have ever met. She is a glam queen, I just love her.”
  • “Even though I’ve never met her, I feel like I know her so much. She’s authentic.”
  • “She comes across really funny and down-to-earth.”
  • “She seems like a normal person. She doesn’t seem famous; I feel like she would be a friend.”

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