What is 大象传媒 Music Introducing?
Since its launch in 2007, 大象传媒 Music Introducing has been dedicated to discovering and supporting new music.
What is 大象传媒 Music Introducing?
Find out how 大象传媒 Music Introducing discovers, supports and propels emerging UK artists.
In numbers
As of our 15th anniversary in 2022, there are over 900,000 tracks – over 7 years-worth of music - uploaded to the and more than 300,000 artists are registered.
How it works
It all starts with undiscovered artists registering with our uploader. They fill out a few bits of information like their artist name and postcode, and then they can upload their tracks. It's as simple as that.
Those uploaded tracks get sent to the 大象传媒's where they get listened to by our team of local presenters and producers. If they like them the tracks could get broadcast on those local stations and even propelled onto the national stage through 大象传媒 Radio 1, 1Xtra, Radio 2, 6 Music, Radio 3, Asian Network and World Service.
大象传媒 Music Introducing also provides up-and-coming artists with broadcast opportunities on television and online, as well as the chance to perform at major festivals and showcases.
FACT: 7 of the top 10 biggest selling songs of 2022 came from artists championed by their local Introducing show.
The music industry was a very intimidating and confusing world for me when I was 18. I knew I wanted to perform and write for a living but had no idea how to make this a reality. 大象传媒 Introducing was and still is the most amazingly inclusive platform I could have asked for. Long live Introducing.George Ezra
Discover some of our artist journeys
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Famous Faces Championed by Introducing
Find out more about some of our alumni who have gone on to play some of the biggest stages.
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From Ethiopia to Glastonbury Festival: discover rising star Izzy Bizu's incredible 大象传媒 Introducing story in this special animation.
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A 90 second tour through the musical journey of Sound Of 2016 winner Jack Garratt.
Watch special live performances
No one gets out of town without a local following first, and 大象传媒 Introducing has been helping artists find fans in their own communities, and putting them on prestigious festival stages across the country, for the last decade. It was crucial for us and for so many.Jeremy Pritchard, Everything Everything
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