大象传媒

How we use your personal data

The Programme is produced by 大象传媒 Studios Productions Limited (‘大象传媒 Studios’) for broadcast, use and exploitation by 大象传媒 Studios and the 大象传媒 (the Commissioner). 大象传媒 Studios is the ‘Data Controller’ of your personal data. This means that 大象传媒 Studios decides what your personal data is used for, and the ways in which it is processed. We are responsible for handling personal data you provide in accordance with data protection law.

What is the lawful basis for processing your personal data?

大象传媒 Studios has a legitimate interest in using your personal data for journalistic, artistic and literary purposes. We also process personal data in order to fulfil our legal obligations (for example, to meet tax reporting or safeguarding requirements).

To the extent we process special category health data and/or criminal offence data relating to you, our lawful basis is your explicit consent.

What personal data will we collect?

• Data about you which you provide in your application, including your contact details, biographical information, and information about your background, business and reason for applying to be on Dragon’s Den;
• Information in connection with background checks (see further section on background checks below) and other due diligence checks;
• Information about any physical or mental health issues that we may need to understand to ensure you are fit and well enough to appear in the Den;
• Information about any accessibility needs or reasonable adjustments we may need to make if we decide to take you forward to appear in the Den;
• Personal data of anyone else you would like to bring into the Den with you;
• Personal data of your company directors (which we may process whilst conducting due diligence checks).

Sharing your personal data

Access to your personal data will generally be restricted to relevant members of the Programme’s production team and crew. Where necessary, we may also share your personal data with:

• The 大象传媒 as the Commissioner of Dragons Den;
• Other 大象传媒 Studios and 大象传媒 specialist advisory teams (e.g. our Safety, Editorial policy and Legal teams);
• The company we have contracted to provide psychological assessment and support to entrepreneurs we decide to take forward to appear in the Den;
• Our insurers;
• The Dragons and/or their advisers (if you are successful in the Den).

We will only share your personal data with these parties to the extent necessary in the circumstances.

Once we pass your personal data to a third party, that party will become a separate data controller of the personal data and the processing will be subject to their own privacy policies.

The 大象传媒 is a separate data controller of any personal data it receives and such personal data will be subject to its own Privacy Policy. For information about the 大象传媒’s processing of personal data it receives as the Commissioner, visit

We reserve the right to share details that may include personal data with third parties (e.g. law enforcement) if we are required or permitted to do so by law.

Background and criminal records checks

If you are shortlisted we will request your consent (which we rely on as our lawful basis) to carry out background checks of contributors using publicly available sources, including online sources, in order to determine your suitability to act as a contributor and/or for safeguarding purposes. The screening may include searching for information relating to:

• Your name, age, address, and employment details;
• Any criminal convictions and court proceedings;
• Any activities that could bring 大象传媒 Studios or the 大象传媒 into disrepute, or cause harm or offence to our audiences;
• Your participation in previous television productions;
• Information from public registers, such as Companies House or the Insolvency Register;
• Information from your social media profiles where publicly available, including but not limited to Facebook, X (formerly Twitter), Instagram, TikTok and LinkedIn.

The information obtained from these searches will be used to assess your suitability to be part of the programme and to inform any measures we may need to put in place as part of our duty of care to our contributors.

If we decide to take you forward following completion of these checks we will also ask you to undertake a basic DBS check which will be undertaken via our approved third party checking service, to identify if you have any unspent convictions. Further information on these checks will be provided if you are shortlisted to appear in the Den.

You can withdraw your consent to us conducting background checks at any time prior to the checks being carried out by contacting the Production Team. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. If you do not consent to us carrying out background checks, or withdraw your consent before we have carried out the searches, you will not be able to take part in the programme.

Health data

At a later stage we may also collect personal data relating to your physical and mental health as well as any accessibility needs or reasonable adjustments you require. This information will also enable us to meet our duty of care obligations to you and provide appropriate support where necessary.

This information will only be shared with relevant members of the production team, our contracted service providers (e.g. studio management, our psychological support provider) and the 大象传媒 to the extent necessary. Your special category health information will not be shared with the Dragons.

Further information will be provided if we decide to take your application forward.

How long we keep your data?

(a) Unsuccessful Applicants
All unsuccessful applications will be deleted within 3 months of the completion of the casting period.

(b) Shortlisted Applicants
If you are selected to pitch in the Den but your pitch is not broadcast we will delete your data within 3 months of the broadcast of the final episode of the series.

(c) Selected Applicants
If you are selected to be part of the Programme, 大象传媒 Studios may retain some information relating to your contribution in perpetuity. We will retain other information (such as your application form, Q&A Sheet, contact details, background checks and health and safety assessments for up to 7 years in line with our retention schedule.

Your rights, how to complain and where to find more information

If you would like more information about how 大象传媒 Studios uses your personal data and to find out about your rights, please visit the 大象传媒 Studios Contributor Privacy Policy