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The Art of Persuasion

Series on the history of British animation. This edition focuses on advertising and how animation has been used to sell everything from detergent to democracy.

Series looking at the history of British animation. This edition focuses on the advertising industry and how animation has been used to sell everything from soap powder to democracy. Using material found in government and public archives, private collections and sheds, this programme traces the use of animation as the perfect sales tool from jingoistic First World War cartoons to MTV.

1 hour

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