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Scenting Money
Episode 2 of 6
An examination of how designers use sophisticated marketing techniques to develop their name and ideas into a multi-million-pound business.
Series that explores the serious side of the fashion industry examines how designers can expand into a multi-million-pound business, not by selling the clothes they design, but by using sophisticated marketing techniques to lend the kudos of their name to a range of other products, from handbags to perfume.
Last on
Thu 15 Jan 2009
23:15
Broadcast
- Thu 15 Jan 2009 23:15