大象传媒

In a Money Programme special, Fiona Bruce tells the story of the boy who started out selling beetroot in the East End of London and went on to build a fortune, estimated to be 800 million pounds, from electronics and property, before becoming an unlikely television star as the face of the Apprentice.

With extensive exclusive access to Sir Alan at work and in his homes in Essex and Marbella, Bruce discusses his business successes and failures and also hears his views on footballers, flying, women and television. Among the contributors are Sir Alan's wife, Lady Ann, giving her first television interview, Gordon Brown and Rupert Murdoch.