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01/09/2009

大象传媒 iPlayer now carries audio-described programmes. The man in charge tells us how it works and who chooses which programmes get the treatment.

The 大象传媒 claims it is the first broadcaster in the world to include audio description in its video-on-demand service. Originally expected to be available from April, the iPlayer is now finally showing some audio-described content chosen from the 25 hours of weekly TV output. The 大象传媒's Head of Audience Experience and Usability, Jonathan Hassell, explains how to access the programmes, how they are chosen and whether enough content is made accessible in this way.

Also, reporter Dave Kent finds out how the blind guerrilla gardener Sean Canovan manages to make his street a prettier place, working by night to plant a variety of blooms while avoiding what local pets leave behind.

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20 minutes

Last on

Tue 1 Sep 2009 20:40

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  • Tue 1 Sep 2009 20:40

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