大象传媒

With the collapse of The Iron Curtain in the 1980s, a new frontier was open for Western Music acts to exploit.

For years, fans in Eastern Europe had been starved of live performances by Western bands and singers due to the difficulties involved in trying to perform in countries cut off by ideology and politics. So where is the new frontier now? Perhaps bands should look east? With the rise of India and China as economic powerhouses, complete with growing middle classes, are these now the new territories for bands and artists to target as they seek new audiences and revenue streams?

Rajan Datar follows legendary British band Iron Maiden as they head to Bangalore for a sold out festival appearance. With exclusive access Rajan hangs out backstage with singer Bruce Dickinson, who not only fronts the band, but is also the pilot of the specially-converted plane which they use to travel the world whilst on tour.

Rajan speaks to the promoters who are trying to make India the new destination of choice for Western music artists and hears from fans who have travelled for days from all parts of the sub continent to be at the concert. He also discovers, with surprising results, which musical genres sell in India and which don't.

Producer: Tim Mansel.

A Bite Yer Legs production first broadcast on 大象传媒 Radio 4 in May 2010.