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03/03/2010

John Tate wrote the 大象传媒's new strategy: what went through his mind as he drafted it? Media coverage of the 大象传媒 story; ITV results; the demand for true life stories; PM debates.

Steve Hewlett gets to the heart of the 大象传媒 Strategy Review with the man who wrote it, John Tate. He used to work for the Conservative Party and wrote reports for the shadow cabinet. What was his original vision, and was it affected by the 大象传媒 power brokers fighting to protect their interests?

Media commentator Dan Sabbagh looks at the way the 大象传媒 story has been covered.

Adam Boulton is Sky News's political editor and he will chair one of the prime ministerial debates in the run-up to the election. The three candidates say they are looking forward to it but, with all the rules and restrictions, is he?

Why are there so many true life stories in today's newspapers and magazines, and where do they come from? Natasha Courtney-Smith runs a website to draw in readers' stories - Talktothepress.co.uk - and she shares some of the secrets of her trade.

Available now

30 minutes

Last on

Wed 3 Mar 2010 13:30

Broadcast

  • Wed 3 Mar 2010 13:30

Podcast