28/02/2010
Graham Stewart asks how companies can sell a positive message about large profits, and we look at the importance of a good workplace environment.
Graham Stewart asks how companies can sell a positive message about large profits.
As the reporting season for banks got underway last week, we heard further details about the levels of bonuses being paid for by the taxpayer. Meanwhile, there were howls of protest at a rise in profits at British Gas with claims that customers were being fleeced. So how do you sell the message that good news for shareholders can also be good news for customers?
Two PR experts join us to debate how companies, from RBS to Toyota, are managing their public image: Marjorie Calder, a director at the Big Partnership, and Billy Partridge, associate director of Grayling.
And how do you create a happy workplace? Reporter Hayley Jarvis went along to the headquarters of Big Mouth Media in Edinburgh to see what makes their offices so special, and Feng Shui expert June Harrison casts her critical eye over our own office here at 大象传媒 Scotland and tells us how all companies could improve their employees' well-being.
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- Sun 28 Feb 2010 10:00大象传媒 Radio Scotland