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Americana: Presented by Matt Frei

From under the florescent lights of Times Square, Matt kicks off his journey to some of New York City's flashiest and most creative hotspots. This week is all about banks, booze and some well known brands

First, Americana heads behind the scenes to an advertising agency to learn the recipe for a winning commercial.

The from the newest and flashiest corners of New York to the classic beauty of its shorelines. Matt heads to Brooklyn to visit Coney Island. Voices from the sea shore explain the tastes, thrills and traditions of Coney Island past, present and future.

And from a city that buzzes with the hottest new trends and plastered in sparkling eye-grabbing billboards - there are also secrets brewing below the surface. Americana dips under the radar to visit a moonshine still in a secret New York location.

Our email is americana@bbc.co.uk and folow us on twitter @bbcamericana.