Episode 2
The search for Lord Sugar's young apprentice continues as the candidates are challenged to design a camping accessory and pitch the prototype to three leading retailers.
The search for Lord Sugar's young apprentice continues as the candidates receive an education like no other.
After a punishing first task, the candidates are thrown straight into their next task. Lord Sugar leaves wellies at the house for the remaining nine candidates and calls them to Mudchute City Farm, a haven for animals just a stone's throw from London's financial district.
In these difficult economic times, holidays at home have become more and more popular. Lord Sugar wants to see whether the candidates' can capture this stay-at-home market and sets them their new task: to design a camping accessory and pitch it to three leading retailers. Lord Sugar also mixes the teams up a little bit, electing a girl to run the boys team and a boy to run the girls team.
First these young candidates must come up with a workable design, then make sure it meets the market's requirements through focus groups and then pitch the prototype to the retail leaders in the camping market. Conflict ensues right from the off, as neither team can agree what it should design. The teams end up poles apart. At the pitches, the mistakes and mishaps of the task so far are laid bare for the retailers to see.
As ever, Nick and Karren are there to keep a watchful eye on proceedings, and in the boardroom one candidate faces the long trek home as Lord Sugar zips up the boardroom with his infamous words: "You're fired".
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Clips
-
Keep calm and carry on!
Duration: 01:57
-
"The Swiss knife of the trolley world"
Duration: 00:58
-
The final pitch
Duration: 01:50
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Episode 2 boardroom battle
Duration: 02:41
Credits
Role | Contributor |
---|---|
Executive Producer | Michele Kurland |
Participant | Lord Sugar |
Participant | Karren Brady |
Participant | Nick Hewer |
Broadcasts
- Wed 19 May 2010 21:00大象传媒 HD & 大象传媒 One
- Thu 20 May 2010 22:30
- Sat 22 May 2010 17:15
- Wed 26 May 2010 01:50