03/09/2010
Join Peter White to discover the best time to book flights. Plus, how low can you go? We road test the latest in no frills hotels. And, how emotional do ads make you feel?
Join Peter White to discover the best time to book flights.
Plus, how low would you go? We road test the latest in no frills hotels.
Also, a new book by an American market research consultant Dan Hill, argues that people are primarily emotional decision-makers. So how do advertisers make use of our emotions?
Last on
Chapters
-
Compost Health Alert?
What is the risk of contracting Legionnaires' disease from compost?
Duration: 06:53
Flight Booking
An economist has worked out the optimum time to book a flight to get the best deals.
Duration: 03:32
Budget Hotels
The budget airline model extends to the hotel trade.
Duration: 09:49
Turning Tables
A survey this week found the pet hate of diners is restaurants which stipulate they must vacate the table at a certain time.
Duration: 05:22
Perfume
Who decides what ingredients can and can't be used in the perfumes
Duration: 11:35
Emotions in Advertising
American business consultant Dan Hill argues that, in order to be effective, advertising needs to engage consumers鈥� emotions. Is this the best way for a company to sell its products?
Duration: 09:42
Stamp Apps
Can a smart phone app really revolutionise stamps?
Duration: 04:07
Broadcasts
- Fri 3 Sep 2010 12:00大象传媒 Radio 4 FM
- Fri 3 Sep 2010 12:04大象传媒 Radio 4 LW
Health
![Health]()
A selection of the best health advice and discussions from You & Yours.
Lifestyle
![Lifestyle]()
From hanging wallpaper to takeaway apps, some of our favourite features about lifestyle.
Related Content