23/09/2010
Evan Davis and guests discuss whether the world economy can flourish even if the US does not. And sponsorship - how companies decide which events to back, and how much to spend.
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.
Evan Davis is joined by a panel of chief executives to discuss the US economy. There was concern over the summer that the world's economic powerhouse could be about to enter a double-dip recession, dragging rest of the world down with it. Those fears might may have now subsided, so how is the US economy actually faring? And can the rest of the world thrive without a booming America? The panel also discusses sponsorship - how companies decide which events to back, and how much to spend.
Evan is joined in the studio by Nani Beccalli-Falco, President and Chief Executive of GE International; Trevor Matthews, Chief Executive of Friends Provident; Mike Lynch, founder and Chief Executive of Autonomy.
Last on
Clips
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My Bottom Line: Trevor Matthews
Duration: 00:41
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My Bottom Line: Nani Beccalli-Falco
Duration: 00:40
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My Bottom Line: Mike Lynch
Duration: 00:47
Broadcasts
- Thu 23 Sep 2010 20:30大象传媒 Radio 4 FM
- Sat 25 Sep 2010 17:30大象传媒 Radio 4
- Tue 28 Sep 2010 12:32大象传媒 World Service Online
- Tue 28 Sep 2010 16:32大象传媒 World Service Online
- Wed 29 Sep 2010 00:32大象传媒 World Service Online
- Wed 29 Sep 2010 04:32大象传媒 World Service Online
Podcast
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The Bottom Line
The definitive business podcast from the 大象传媒. Hosted by Evan Davis.