大象传媒

Jeremy Hunt, the Secretary of State at the DCMS, has made the encouragement of local TV a flagship policy and has now given more details of how this might work. Steve gets reaction from Barry Clack of Witney TV, which was highlighted in Jeremy Hunt's speech yesterday and from Helen Philpot who runs Lincolnshire's Channel Seven and who has been talking to government advisers. Mark Oliver of analysts Oliver and Ohlbaum gives his view on the likelihood of the plans succeeding.

Both Virgin and Sky are launching 3D channels this week. Matthew Horsman of Mediatique joins Steve to examine how the services fit into the broadcasters' strategy. What impact does 3D have to make to prove successful?

And Conservative peer Lord Fowler joins the debate on how the 大象传媒 should be run, calling for the 大象传媒 Trust to be revamped to give Director General Mark Thompson more support at what he says is a crucial time for the 大象传媒's future. Lord Fowler has been chair of the Lords communications committee.

The producer is Simon Tillotson.