Liquid Gold
Series exploring how businesses turn commodities into profitable brands. How bottled water grew from nothing to become a billion-pound industry in just 40 years.
This major new series tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.
The first episode tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years.
With unprecedented access to the world's largest food and beverage companies, including Nestle and Danone, this is the inside story of how the bottled water business has become emblematic of an age of plenty in the West. With billions at stake, the market is fiercely fought over by the world's multinationals who promise us health, convenience and youth. It is natural and pure and sourced at minimal cost, its real value lies in the marketing and branding.
Told by the Money Programme team, this film takes us to Hawaii, Japan, North America, France, Switzerland and Scotland to chart what lies behind the incredible success of this industry and explore what it tells us about ourselves.
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Clips
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Corporate social responsibility (CSR) - selling water
Duration: 05:58
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Should You Drink Eight Glasses Of Water Per Day?
Duration: 01:51
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Preview: Liquid Gold
Duration: 02:11
Music Played
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Adam Freeland
Burn the Clock
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David Bowie
Stay
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Massive Attack
Safe from Harm (The Perfecto Mix)
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Dead Can Dance
The Host of the Seraphim
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Pet
Superpet/We Want Your Soul (Evil Nine Remix)
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This Mortal Coil
Fyt
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LCD Soundsystem
Someone Great
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M.A.N.D.Y.
Words Don't Come Easy
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Orchestral Manoeuvres in the Dark
Electricity
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Blondie
Call Me
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Donna Summer
I Feel Love
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Spoon
Well Alright
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David Bowie
Where Have All The Good Times Gone
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F*** Buttons
The Lisbon Maru
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The xx
Intro
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Neu!
Hero
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David Bowie
Sense of Doubt
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Animal Collective
In the Flowers
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Snap!
The Power
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Frank Sinatra
Pennies from Heaven
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Portishead
The Rip
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Stereolab
Blue Milk
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Stereolab
French Disko
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F*** Buttons
Flight of the Feathered Serpent
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DJ Shadow
Stem/Long Stem
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LCD Soundsystem
All My Friends
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The Books
Cello Song
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Yeasayer
Tightrope
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Sufjan Stevens
You Are the Blood
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Spoon
Happiness
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David Bowie
Speed Of Life
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Goldfrapp
Strict Machine
Credits
Role | Contributor |
---|---|
Producer | Francis Whately |
Director | Francis Whately |
Executive Producer | Dominic Crossley-Holland |