Consumer Research
Evan Davis and guests swap thoughts on consumer research and what it tells them about consumers. They also discuss whether business awards serve any purpose.
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.
This week, Evan's top business guests hail from retail and advertising. They swap thoughts on consumer research. Companies spend lots of money to find out how their customers spend theirs, but do they learn anything useful?
They also debate what purpose business awards serve. Can they actually help a company be more successful?
Evan is joined in the studio by Ian Cheshire, chief executive of home improvement retail company Kingfisher. And from the world of advertising, Cilla Snowball, group chief executive and chairman of Abbott Mead Vickers BBDO, and David Jones, global chief executive of Havas Worldwide.
Producer: Ben Crighton.
Last on
Clips
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My Bottom Line: Ian Cheshire
Duration: 00:29
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My Bottom Line: Cilla Snowball
Duration: 00:55
Broadcasts
Thu 24 Feb 2011 20:30大象传媒 Radio 4- Sat 26 Feb 2011 17:30大象传媒 Radio 4
- Tue 1 Mar 2011 12:32大象传媒 World Service Online
- Tue 1 Mar 2011 16:32大象传媒 World Service Online
- Wed 2 Mar 2011 00:32大象传媒 World Service Online
- Wed 2 Mar 2011 04:32大象传媒 World Service Online
Podcast
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The Bottom Line
The definitive business podcast from the 大象传媒. Hosted by Evan Davis.
