Outsourced Cultures - Happiness Letters
Call centre workers in India are trained to emulate their callers. Laurie hears how this leads to a parallel hybrid culture of westernised names and habits in India.
In the Indian call centre or 'outsourcing' industry, workers are trained to emulate the American or British workers which they have replaced. They change their names, take on western accents and develop lifestyles organised around a foreign culture in a distant time zone. Laurie Taylor is joined by Henrietta Moore to talk to Shehzad Nadeem about his new study into the hybrid culture these Asian employees have created.
Also on the programme the writer Marek Kohn joins Laurie to discuss the Thinking Allowed audience's spirited response to Pascal Bruckner's indictment of the culture of happiness.
Producer: Charlie Taylor.
Last on
More episodes
Next
Broadcasts
- Wed 9 Mar 2011 16:00大象传媒 Radio 4
- Mon 14 Mar 2011 00:15大象传媒 Radio 4
Explore further with The Open University
大象传媒 Thinking Allowed is produced in partnership with The Open University
Download this programme
Subscribe to this programme or download individual episodes.
Podcast
-
Thinking Allowed
New research on how society works